Head of Marketing, Canada

Oversees the Canadian organization’s marketing activities including advertising, marketing communications, product management, and promotions. Establishes company-wide marketing plan to attain sales and profitability goals. Evaluates the effectiveness of marketing programs and initiatives, making changes as needed. Stays abreast of changes in marketing environment and strategies, to inform long range strategic plan and annual marketing planning process. This role has a significant impact on sales revenue and market share of CooperVision products for the region with responsibility for $90-100 million in revenue in Canada.

The role will plan, direct, and manage Marketing strategy and execution to profitably grow the Canadian business:

- Responsible for the pricing, promotion, positioning, and portfolio placement of the brand and communication execution to the eye care professional/consumer
- Responsible for the financial performance of the brand including sales analysis, trial productivity and operating expenses
- Develop, execute and measure holistic marketing communications, events and demand generation programs for the portfolio of branded and private label products and services
- Coach and develop the team of marketing managers through regular 1:1’s, team meetings and the annual Performance Evaluation Process/development plans

Establishes company-wide marketing plan to attain sales and profitability goals. Evaluates the effectiveness of marketing programs and initiatives, making changes as needed. Stays abreast of changes in marketing environment and strategies, to inform long range strategic plan and annual marketing planning process. This role has a significant impact on sales revenue and market share of CooperVision products for the region with responsibility for $90-100 million in revenue in Canada.

**Knowledge, Skills and Abilities**:
Specific skills required include excellent marketing and interpersonal skills, negotiation and influencing skills, team motivation ability, strong business acumen, and an in-depth knowledge of marketing, financial and legal principles:

- Leadership - ability able to identify key issues, motivate and empower others to address them in a way which builds morale, generates ownership & commitment, and harnesses energies and talents toward achieving common goals.
- Planning and Organizing - the ability to schedule and prioritize for self and/or others, to handle multiple activities, and to meet deadlines.
- Results Orientation - the ability to work toward outcomes and complete what one starts in a timely manner
- Team Orientations - the ability to work collaboratively within a complex organization structure.
- Interpersonal Sensitivity - the ability and willingness to relate to the feelings and needs of others, and to convey interest and respect.
- Maturity - the willingness to be open and act responsibly when dealing with people and situations.
- People Development - the ability to recognize and promote personal development, as a key to meeting future business needs, and taking responsibility for the development of self and others.Microsoft Office Suite

**Work Environment**:

- Office-based/hybrid environment with periodic travel to customer locations, CooperVision events, industry events and other CooperVision sitesMust be located in the Greater Toronto Area and able to commute to the Richmond Hill Office

**Experience**:

- Requires 15+ total years in marketing and sales, including senior management experience
- A minimum of 7-10 years marketing experience in a management role, including people managementExperience in the healthcare/medical products/consumer products industries is required.

**Education**:

- Bachelor’s degree required
- MBA preferred
- Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran _
- #LI-AK1_

**Essential Functions & Accountabilities**:

- Provides the planning and leadership to the Marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed our goals
- Implements corporate brand strategy for Canada and ensures alignment to regional brand execution in accordance with global guidelines.
- Delivers on regional objectives and marketing strategies as defined in the Americas region LRSP
- Recommends pricing strategies and tactics, to optimize revenue.
- Prepares annual LRSP, product marketing plan and develop new product launch plans with direction from the global & regional teams
- Participates in all global & regional meetings to input and inform on Canadian market/customer needs, and communicate relevant updates to local brand teams and management
- Coordinates efforts within the marketing team and cross-functionally as appropriate to implement programs and initiatives to support brand growth
- Provides strategic input to the development and execution of National Account, retail marketing and individual office marketing strategie