Marketing Data Analyst

Marketing Data Analyst - Remote Canada (Excluding Quebec)

TTEC Digital Insights & Analytics practice is looking for a Marketing Data Analyst, to deliver a diverse range of analyses and provide value-added marketing consulting to a Fortune 20 client. More specifically, this person will help design and execute analytics for our large-scale, co-branded credit card client. The role is expected to conduct measurement and provide insights on the performance of marketing campaigns designed to drive customer engagement, make recommendations for targeting and optimization in future programs, and create insightful customer analyses and dashboards to drive strategic decisions and outcomes.

The Marketing Data Analyst will bring some level of marketing analytics experience, with a basic understanding of direct marketing, CRM, and analytic concepts. An analytic mindset and the ability to turn data into insights and recommendations is critical. Additionally, knowledge of targeted marketing campaign measurement including population sampling, weighting, incrementality measurement, and significance testing is a plus.

**What you'll be doing**:

- Provide data-driven strategic marketing consulting to Fortune 500 clients
- Manage, and deliver client analyses, such as customer profiling, post-campaign measurement, and other ad-hoc data analysis projects
- Actively contribute to analytically-oriented projects from inception to delivery, which may include client and cross functional communication, hands-on data analysis, and the packaging / presentation of deliverables
- Work with senior team members to develop measurement and analytic plans (including sampling plans, data pull or programming specs and analytic briefs)
- Develop best-in-class analytic deliverables, presenting them to internal team members and the client team independently or with senior team members

**What Requirements you'll bring to us**:

- 1+ year of experience in marketing analysis, business analysis or database marketing is required with an understanding of CRM concepts and practices
- Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
- Experience working with large-scale customer databases, datasets or tables communicating summarized analytical findings
- Data-cleansing and standardization of data experience
- Basic understanding of statistical concepts (e.g., significance testing, sampling, etc.)
- Proficiency with Excel (including Pivot Tables) and PowerPoint

**Skills that are a plus**:

- Experience with credit card, financial services, or rewards/loyalty programs
- Basic knowledge of programming languages such as SQL, Python or R
- Ability to leverage data visualization tools, such as PowerBI
- Bachelor or Master's degree in business, economics, or quantitative methods preferred but not required

**Who we are**:
TTEC is a proud equal opportunity employer where all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability. TTEC has fully embraced and is committed to expanding our diverse and inclusive workforce. We strive to reflect the communities we serve while delivering amazing service and technology centered around humanity.

Rarely do applicants meet all desired job qualifications, so if you feel you would succeed in the role above, please take a moment and share your qualifications.

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LI-REMOTECANADA

**Primary Location**: : CA-ON-London
** Job**: : Consulting

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