Senior Marketing Analyst

4 weeks ago

London, Canada Musikwoche Full time

Responsibilities Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data driven decisions Lead performance marketing analytics activities, building out processes, documentation and priorities Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment, ensuring all stakeholders are involved Conduct analysis and deep‑dives to help answer key questions surrounding marketing performance Develop and maintain reporting of performance marketing, present in regular update meetings Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self‑service dashboards and tools for performance marketing Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, predictive modelling, etc. Work with the Game Analytics team to analyse post‑install dynamics of acquired users Requirements Proven experience in an analytical role within marketing, ideally in a data‑driven, performance‑focused environment Strong numerical and analytical skills. You instinctively quantify problems and critically evaluate data presentations (e.g., spotting when numbers lack context) Solid understanding of marketing principles, digital advertising channels, and campaign optimisation Demonstrated ability to translate data into actionable insights and present them effectively Proficiency in Excel Bonus points Familiarity with Media Mix Modelling techniques Strong SQL skills for data querying and manipulation Experience creating clear and compelling data visualisations using tools like Tableau, Power BI or Qlik Sense Background in statistics or predictive modelling An interest in games and understanding of what makes them engaging and fun Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with; Benefits Hutch is now a 4‑Day Work Week company* Flexible working hours Remote working 2 days per week Excellent salary Private health care Enhanced Maternity (18 weeks) and Paternity leave (6 weeks) Access to mental health initiatives such as private mental health coaching Support to learn, develop and progress within Hutch Free snacks and drinks Social events, game launch parties, Thursday night drinks and much more *This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week) Mon‑Thurs, with zero reductions in pay (compared to a 5 day working week). Our Values Transparent – Being transparent and open helps us to be trusted and fosters integrity. Humble – When we are humble we show humility, we let go of egos and we are self‑aware. Collaborative – We value teamwork, the spirit of collaboration and the results of working together. Driven – We have drive and ambition and always push for the best results rather than settling. Adaptable – Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr

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