Digital Marketing

**About Us**

We are a leading hair transplant and hair restoration clinic based in Mississauga, ON, known for delivering innovative, effective treatments with exceptional patient outcomes. As demand for our services grows, we are seeking a **Part-Time Digital Marketing & Social Media Specialist** to elevate our online presence and help generate high-quality leads across digital platforms.

This is a fantastic opportunity to play a key role in the growth of a respected aesthetic healthcare brand, while working flexibly and creatively in a highly collaborative environment.

**Job Overview**
As our **Digital Marketing & Social Media Specialist**, you’ll lead the planning and execution of SEO and social media strategies to enhance our clinic’s visibility and engagement across search engines and social media platforms (Google, Facebook, Instagram, TikTok, and YouTube). This is a **part-time** position, perfect for someone looking to contribute their expertise while working flexibly. You’ll collaborate closely with the clinic’s leadership to help strengthen our digital marketing presence, increase traffic, drive patient inquiries, and grow our brand.

**Responsibilities**
- **SEO Strategy & Implementation**: Develop and implement on-page and off-page SEO strategies to boost organic visibility. Optimize website content and blog articles to improve rankings and drive traffic.
- **Keyword Research & Analysis**: Conduct keyword research to identify valuable search terms for hair transplant and related services. Implement on-page and off-page SEO strategies to improve visibility.
- **Content Creation & Optimization**: Create compelling, informative, and conversion-focused content for web pages, social media, and blogs. Ensure all content aligns with SEO best practices and brand tone. Manage and grow our presence on Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- **Social Media Management**: Manage and grow our social media profiles (Instagram, Facebook, TikTok, etc.). Create engaging and scheduled posts, reels, stories, and videos that promote our services, share patient testimonials, and educate the audience on hair restoration techniques.
- **Campaign Strategy & Execution**: Plan and execute targeted social media campaigns to increase engagement, awareness, and patient inquiries. Develop content calendars, monitor performance, and adjust strategies as needed.
- **Analytics & Reporting**: Use tools like **Google Analytics**, **Google Search Console**, and social media insights to track campaign performance, analyze data, and provide recommendations for continuous improvement.
- **Brand Voice & Community Engagement**: Ensure consistent brand messaging across all digital channels. Engage with followers, respond to inquiries, and foster an active online community of potential patients.

**Qualifications**
- 2+ years of experience in digital marketing, with a focus on SEO and social media.
- Experience in healthcare, medical aesthetics, or wellness industries is a strong asset.
- Proficiency in SEO tools (e.g., **Google Analytics, SEMrush, Ahrefs, Search Console**).
- Skilled in managing social media platforms and content creation tools (e.g., Canva, CapCut, Meta Suite).
- Strong writing and communication skills with attention to detail.
- Knowledge of paid ad campaigns (Facebook/Instagram Ads, Google Ads) is a plus.
- Certification in Digital Marketing (Google, HubSpot, Meta Blueprint) is preferred but not required.
- Ability to work independently, meet deadlines, and manage multiple priorities.

**What We Offer**
- Flexible, part-time hours (ideal for freelancers, or those seeking work-life balance).
- Competitive compensation based on experience
- Opportunities for growth within a thriving aesthetic healthcare clinic
- A dynamic, supportive team and a mission-driven workplace

**How to Apply**

Please submit your **resume** along with **samples of your work**, such as:

- Social media posts or campaigns you’ve created (links or screenshots)
- SEO blog articles, landing pages, or content you’ve written
- Any reports or analytics dashboards showcasing campaign results
- A link to your **portfolio** or personal website (if available)

Join us as we elevate our brand's presence through innovative social media strategies

**Job Type**: Part-time

Pay: $49,650.00-$58,799.00 per year

Expected hours: 30 - 60 per week

**Benefits**:

- Flexible schedule
- Work from home

Flexible language requirement:

- French not required

Application question(s):

- If selected, how soon can you start?

**Experience**:

- SEO and digital marketing: 2 years (required)

Work Location: Hybrid remote in Mississauga, ON L5B 2P7