Digital Operations Specialist, Marketing

Permanent Full Time

Investment Planning Counsel (IPC) is one of Canada's leading independent wealth management firms. We are a diverse group of people all driven towards one goal: helping our advisors build a better business through a remarkable client experience.

In November 2023, Canada Life acquired IPC. Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.

We are looking for a Digital Operations Specialist, Marketing to join our team at Investment Planning Counsel - a Canada Life subsidiary for Individual Wealth.

**What you will do?**
- Manage content updates and handle day-to-day support for internal and external facing digital properties
- Work with internal teams to lead and support MarTech, Digital Marketing, and Advisor Experience projects
- Interpret customer and company needs to steer transparent and comprehensive product roadmaps
- Support Content and Advisor Marketing stakeholders in developing strategies for content and campaigns
- Collaborate with Marketing and IT staff to implement new features, maintenance, and troubleshoot issues within the Marketing technology platform
- Define the features and customer experience through user stories
- Partner with cross functional teams regularly to ensure alignment on feature development and prioritization
- Manage platform analytics and provide insights to support strategic direction
- Develop task flows and wireframes based on user needs
- Identify and troubleshooting UI/UX problems

**What you will bring**:

- Relationship-building skills with a commitment to establishing long-term relationships
- Ability to leverage technology to enhance the Advisor and Client experiences
- Strong verbal and written communication skills
- Ability to think critically and use sound judgment when supporting Advisors
- Experience managing medium-large size projects
- Usability, customer-focused design experience, and User Interface design knowledge
- Ability to prioritize and make trade off decisions independently and in conjunction with key stakeholders
- Familiarity with Project Management and Change Management methodologies
- Experience using Content Management Systems
- Front-end Web Design (HTML, CSS & Bootstrap)
- Financial industry knowledge is an assetThe base salary for this position is between **$58,600****:

- $ 97,700** annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Be your best at Canada Life

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.

LI-Hybrid