Brand Manager

#BeExtraordinary
At Andrew Peller Limited (APL), we deliver the perfect brand experience for every lifestyle, occasion, and generation. Through collaboration, open communication, honesty, drive to win, and accountability, we inspire teammates to be extraordinary every day.
Who We Are
We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.
We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

The Brand Manager is responsible for overall brand health and profitable growth of selected APL brands and leading the broader organization (sales, retail & estates, etc.) to ensure a consistent brand experience across all touchpoints. The Brand Manager influences the cross-functional team and builds capability of the marketing team through coaching. The Brand Manager contributes to growth through leading product innovation from ideation through to commercialization.

**This teammate will be responsible for**:

- Proficient in core marketing fundamentals including creation of advertising for in and out of store, media plan creation (understanding, budgeting, planning and analysis), developing and executing strategic consumer promotions, execution and analysis, equity building primary and secondary packaging development, market research
- Translating brand positioning to short and long-term marketing plans for new /improved products, providing input on long-term brand forecasts, packaging improvements, pricing, advertising/media, and all relevant key touch points including influencers and wine media
- Responsible for developing positioning, strategy, annual planning at the brand level
- Responsible for enrolling and engaging the broader organization to bring the brand positioning, stories and strategies to life in a holistic way. Create trade marketing plans by channel, ensure execution and tracking to objectives.
- Leadership - Influences with the cross functional team and builds capability and coaches within the marketing team. Brings the team along with changes in strategy and engages and empowers the team.
- Analysis - ongoing market, category and brand analysis to inform strategies and plans
- Influences all areas of brand-owned P&L and can respond to rigor of regular tracking and reporting.
- Innovation - Responsible for leading the cross functional team to deliver new innovation including line extensions and portions of new category launches. Lead ideation and opportunity development including concept development and research.
- Lead the successful commercialization of new products and brands in collaboration with revenue management and sales team from category story through to marketing plans
- Responsible for creating and executing of the consumer initiatives/ tactics in the marketing plan, tracking business impact, assessing ROI and ensuring budgets are being managed accurately.
- Accountable and responsible for planning, tracking and actualization for fiscal budgets for their team within guidelines set by senior Management including Packaging, Market Data, Market Research, Consumer Promotion & Advertising.

**We are looking for a teammate with**:

- Significant experience and understanding across a breadth of core marketing fundamentals
- Superior financial acumen and business owner mindset
- A track record of taking business projects from concept to completion
- Strong proven analytical skills and ability to turn complex data into hypothesis and make simple and clear recommendation
- Solid experience of 3rd party agency management in relation to creative work including digital, events and instore
- Cross functional leadership skills and execution skills for project management
- Experienced in coaching and managing others directly and the multifunctional team
- Working effectively with internal and external partners
- Can work under tight timelines and manages own as well as direct reports and multifunctional team priorities
- Influences across functions and all levels of Management through knowledge, critical thinking and excellent communication skills
- Ability to manage a broad range of projects from long term planning to short term crisis.
- Must constantly have a proactive, take charge, action oriented approach to spearhead development and implementation of multi-dimensional business projects.
- Proficient in Microsoft platform; Excel, Powerpoint and Word
- Ability to learn internal data system to analyze data - Tableau
- Some evening and weekend work as it relates to the wine industry and research

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

**Accommodation**:
**Equal Opportunity Employment**:
At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity em