Marketing Specialist

Toronto, CanadaMarketing Specialist

**Marketing Specialist**

**Key requirements of the position**
- Reporting to the Senior Marketing Manager, Product and Partnerships the Marketing Specialist will contribute to the overall marketing strategic objectives with a key focus in the organization and execution of marketing campaign deliverables related to product launches and medical services, external partnerships, repurchase, and lead generating activities.**Key Responsibilities**

**Product & Medical Services Marketing**:

- Contribute to the development of product marketing strategies around pricing, advertising and product launches
- Work with local and global teams to translate technical details into client-facing narratives, focussing on product benefits
- Develop key messaging and creative deliverables across all marketing channels
- Evaluate campaigns using relevant KPIs and feedback from clients
- Support product launch events as required including event management, training, and roadshows

**Direct Campaign Support & Partnership Execution**:

- Work with the Senior Marketing Manager to create and optimize various lead-generation partnership campaign strategies
- Support the execution of all direct and partnership campaigns
- Develop partner-based communications strategies designed to create action within our target audience
- Provide insights and feedback on campaigns
- Report monthly on KPI metrics

**Repurchase Campaign Management**:

- Plan, coordinate, deliver and report on existing customer marketing campaigns driving repurchase units and repurchase rate
- Manage customer communication flows
- Work with other marketing team members and departments to achieve targets

**Qualifications**
- A bachelor's degree or diploma from a recognized institution, preferably in a marketing discipline and/or no less than three years of experience working in an advertising agency or marketing department.
- Experience writing and delivering project briefs and brand campaign project management
- Proven record of success in traditional and non-traditional marketing with measurable results
- Experience working with an agency to develop campaigns
- Experience implementing effective CRM strategies in a consumer-focused omnichannel business environment
- Proven expertise in lifecycle and trigger-based communications
- Proficient in Microsoft Suite
- Valid driver's licence
- Flexibility to travel and work weekend events as required

**Core Competencies**
- Innovative and creative thinking with the ability to envision a successful project and see the big picture based on the organization's needs.
- Detail oriented - must have to ability to manage all the details within a project
- Strong communication skills to share ideas and solicit suggestions that will optimize our marketing campaigns by executing more efficiently and identifying clear expectations.
- Tech Savvy - Leverage knowledge of current technological assets to increase efficiency and optimize results.
- Project Management - ability to manage multiple projects on time and budget and provide results
- Contribute positively to the overall success of the organization as a whole by being an effective team player
- Analytical thinking - Understand how our data drives our decisions and how our audience behaves in specific communications
- Copywriting - the ability to brief, proof and write marketing and promotional materials in English
- Ability to establish and maintain cooperative business relationships
- Team player - show the appropriate support to other team members to help them get the job done.