Digital Marketing Specialist

6 days ago

Richmond, Canada Imprint Plus Full time

**Digital Marketing Specialist**

**About Us**:
For over 41 years, Imprint Plus has led the industry in innovative name badge solutions, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery® North America division of CCL Industries Inc., a global leader in specialty label and packaging solutions, we combine the close-knit culture of our Richmond, BC team with the strength of a thriving global network.

We are seeking a detail-oriented Digital Marketing Specialist with strong prioritization and communication skills to join our dynamic team. In this role, you will collaborate closely with cross-functional teams, both internally and externally, to ensure seamless order fulfillment and exceptional customer experiences.

**Responsibilities**:
**Digital Marketing Management**:

- Develop and maintain a comprehensive digital marketing calendar encompassing various channels and platforms.
- Assist our Social Media Specialist in crafting engaging posts and effective paid social campaigns.
- Support the sales team by aligning messaging and digital initiatives with sales objectives.
- Ensure consistency across all digital marketing materials with adherence to branding guidelines.
- Stay updated on digital marketing trends and technologies to drive continuous improvement.
- Oversee list management and data integrity for clean lists and regulatory compliance.

**SEM (Search Engine Marketing)**:

- Collaborate with external vendors to maximize ROI through Google Ads and Microsoft SEM campaigns.
- Utilize analytics tools to track website traffic, user behavior, and campaign performance.
- Conduct keyword research and manage campaigns using SEM measurement tools.

**SEO (Search Engine Optimization)**:

- Maintain and optimize keyword lists across digital platforms for improved search visibility.
- Manage meta data to ensure effective optimization of website pages.
- Stay updated on SEO best practices and algorithm changes to enhance organic search rankings.
- Coordinate the creation and promotion of blog content to boost website authority.

**Qualifications**:

- Bachelor’s degree in Marketing, related field, or equivalent experience.
- Solid understanding of current digital marketing concepts, strategy, and best practices.
- Experience with digital marketing tools such as Google Analytics, SEMrush, Klavyio, or similar.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and deadlines effectively.
- Detail-oriented with strong organizational skills.

Pay: $28.00-$31.00 per hour

Expected hours: 40 per week

**Benefits**:

- Casual dress
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Vision care

Work Location: Hybrid remote in Richmond, BC V6W 1J8

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