Marketing Associate

1 week ago

Richmond Hill, Canada PD InternationalDemon Powersports Full time

**Company Background**

PD International (PDI), based in Richmond Hill, Ontario, has over 30 years in the outdoor recreation industry. PDI is a vertically integrated manufacturer, distributor, and retailer, serving global markets. Known for its Demon Powersports and Rugged brands, PDI is a key partner to major OEMs like Yamaha, Honda, and Polaris, supplying aftermarket ATV, UTV, and side-by-side (SXS) parts since 1992.

PDI has also expanded into electric bikes with its Demon Electric and RYDE brands, promoting active living and micro-mobility.

**Position Overview**

**Key Responsibilities**:

- Manage social media accounts, including Facebook, Instagram, and TikTok, posting regular updates and engaging content.
- Making website updates to improve customer and sales experience
- Work with influencers, magazines, and other media partners to enhance brand visibility.
- Create and execute mass mailing campaigns to potential customers and existing clients.
- Collaborate with the marketing and sales teams to ensure cohesive branding and content strategies.
- Stay updated on industry trends and bring forward innovative ideas to help the company stay relevant and engaging.
- Develop and implement a comprehensive photo and video content strategy, including creating a structured plan for content production, distribution, and optimization across multiple platforms.
- Assist in brand ambassador and sponsorship initiatives.
- Support cross-department collaboration to ensure efficiency and brand alignment.
- Be comfortable wearing multiple hats and taking on additional duties as required.

**Qualifications**:

- 3-4 years of experience in a fast-paced, small to medium-sized industry, preferably with exposure to manufacturing.
- Some experience in Klaviyo, Hootsuite, Microsoft Office Suite.
- Experience with Facebook, Instagram, and TikTok (posting required).
- Hands-on experience working with influencers and media outlets like magazines.
- Creative content development experience, able to translate ideas into engaging social media and digital content.
- Self-driven, with the ability to learn and grow within the automotive and powersports industry.
- Strong interpersonal skills, comfortable with in-person work and collaboration.
- Excellent organizational and time-management skills.
- Willingness to travel to the USA (optional).

**Additional Information**:

- This is an in-office position based in Richmond Hill, Ontario.
- Pay: $50,000.00 - $60,000.00 per year
- Schedule: Monday to Friday
- Benefits: Casual dress, dental care, extended health care, on-site parking, paid time off, store discounts, vision care.

Pay: $50,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 4 years (required)
- Brand Management: 4 years (required)

Work Location: In person

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