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Associate Product Marketing Manager-oci

2 weeks ago

Richmond Hill, Canada Olympus Corporation of the Americas Full time

**Workplace Flexibility**:Hybrid**

Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together.

**Olympus, a leading medical technology company, has focused on making people’s lives better for over 100 years.**

**Our Purpose is to make people’s lives healthier, safer, and more fulfilling.**

**Our Core Values are reflected in all we do**: _Integrity - Empathy - Agility - Unity - Long-Term View_

We deliver on our purpose and our core values by staying **True to Life.**

The Associate Product Manager (APM), GI and CDS is responsible for managing product segments within the GI and CDS product portfolios. The Associate Product Manager, GI and CDS is responsible for providing the tools and resources necessary to drive the marketing activities for select product lines and supporting the Product manager for GI and CDS across all major deliverables and strategic initiatives. This includes but is not limited to building marketing programs for current and newly launched products, analyzing program performance, developing promotional programs, developing strategies for product lifecycle management, and understanding competitive activities. This role manages pricing, annual target price review and ensuring we drive growth in revenue and GPM in theses business segments. This APM will work closely with our US colleagues as well as global colleagues. This role will also involve management of HCP stakeholders via onsite visits, tradeshow meetings and specific events.

**Job Duties**:

- Develop and implement the business plan for assigned product lines including marketing strategies tactics sales goals expenses and resources required to achieve the goal.
- Assist in development and execute plans to successfully launch new products into the Canadian market. Plans should address product positioning, promotion pricing, targeting, collateral development, development of value proposition for products, market analysis. Provide direction to Operations, Finance and Sales functions for existing product lifecycle management.
- Engage in field travel with sales team to build relationships with field staff and key customers. Bring value to sales team and customers through expertise in product portfolio and related market trends. Develop competitive positioning strategies and tactics. Develop marketing collateral as necessary to support product launches tradeshows promotions etc.
- Track the effectiveness of implemented marketing plans. Update the plans as required.
- Develop customer and rep incentive programs to drive sales/unit growth and engage both internal and external stakeholders.
- Create actionable plans to improve product attachment rates to Strategize with sales teams on GPO strategies and help with RFP responses for major national GPOs.
- Perform other related duties as directed.

**Job Qualifications**:
**Required**:

- Bachelor's Degree or relevant Diploma in related field (e.g. Life sciences medical technology marketing) or equivalent knowledge and experience.
- Minimum of two years in a Marketing role of technically advanced product in complex market(s), medical device OR sales experience of minimum of 1 year.
- Hepatitis B vaccination is recommended for employees who are at risk for exposure to blood or other bodily fluids on the job. Service responsibilities include the handling of products and equipment that may have potentially come into contact with blood or bodily fluids. OCI requires that all employees working in areas that may be exposed to this risk, either provide proof of the Twinrix (Hepatitis A and B) vaccination or sign a waiver accepting the possible risk of exposure from not being vaccinated. If you have severe allergies or ever had a severe allergic reaction to a vaccine please seek medical advice before taking this vaccine.
- Ability to travel; 25-30% - must have a valid driver’s license in good standing

**Preferred**:

- Medical device sales experience is a strong asset
- Strong communication skills, both written and verbal.
- Organizational, analytical, and problem-solving skills.
- High degree of personal organization.
- Ability to work in multi-cultural cross-functional groups.

LI-Hybrid

**Why join Olympus?**

**_
Here, people matter—our health, our happiness, and our lives._**
- Competitive salaries and annual bonus program
- Comprehensive medical benefits and pension plan
- Tuition reimbursement
- Free virtual live and on-demand wellness classes
- Work-life balance supportive culture with hybrid and remote roles
- Parental Leave and Adoption Assistance
- Diversity & Inclusion Programs including Colleague Affinity Networks

**About us**:
Our Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and mínimally invasive procedures to improve clinical outcomes, reduce costs, and