Regional Marketing Manager

**Job Title**:
Regional Marketing Manager - China, Taiwan, Hong Kong, Mongolia, and Southeast Asia

**Salary**:
$50,000 + **Performance-Based Bonus (up to $30,000)**

**Job Type**:
Full-time, In Person

**Work Location**:
150 Eglinton Ave. E., Toronto, ON M4R 1A1

Upper Madison College (UMC) is seeking a dynamic and results-driven **Regional Marketing Manager** for **China, Taiwan, Hong Kong, Mongolia, and Southeast Asia**. This role requires a strong leader with a **sales-driven mindset**, and a commitment to building and maintaining relationships with prospective students, agents, and educational partners across these key regions. You will be responsible for driving **revenue growth**, achieving recruitment targets, and ensuring that students are effectively supported throughout their journey with UMC.

Your success will directly impact your earning potential through a **performance-based bonus** of up to **$30,000 annually**, with a focus on achieving **sales goals** while also delivering excellent **student care** and ensuring their smooth transition into UMC.

**Key Responsibilities**

**Sales, Agent and Partner Development, and Student Care**
- **Identify, recruit, and establish partnerships** with external recruitment agents and educational partners across **China, Taiwan, Hong Kong, Mongolia, and Southeast Asia**, ensuring they align with UMC’s goals for **student enrollment** and **sales targets**.
- **Develop and implement training programs** that equip agents and partners with the necessary **sales strategies**, knowledge, and skills to effectively recruit students while emphasizing **student care** throughout the recruitment process.
- Foster a **sales-driven culture** with agents and partners, ensuring all recruitment activities are focused on meeting **target enrollment numbers** while maintaining high standards of **student engagement**, **care**, and **success**.
- **Monitor and support agent and partner performance** to ensure consistent achievement of recruitment targets and provide guidance on maintaining high-quality relationships with students, ensuring they receive the support they need throughout their journey with UMC.

**Student Recruitment & Marketing**
- **Develop and execute sales-driven marketing strategies** to raise UMC’s profile in **China, Taiwan, Hong Kong, Mongolia, and Southeast Asia**.
- **Manage the sales pipeline** by cultivating strong relationships with agents, educational partners, and other stakeholders to drive **student enrollment**.
- Represent UMC at international education fairs, online expos, and industry events to drive **revenue growth** and expand UMC’s **student base**.
- **Track and report on sales performance** and ensure recruitment efforts meet or exceed **enrollment goals**.
- **Collaborate with internal teams** to enhance **student retention** and support services for enrolled students.
- **Provide personal support to students** throughout the academic year, addressing issues like **attendance** and **academic performance**.
- **Serve as a primary point of contact** for students and families, providing updates on progress and helping address any challenges, including working closely with the **homestay team**.
- **Travel to attend international education fairs** and industry events, representing UMC and driving **student recruitment**.

**Qualifications**
- Minimum **3 years of sales experience** in student recruitment or a related field, with a strong focus on meeting or exceeding **sales targets**.
- **Fluency in Mandarin is required**.
- Knowledge of **student recruitment** or experience in the **high school education system** is a plus.
- Proven success in **sales-driven environments**, particularly in international markets.
- **University degree** (Bachelor’s or higher) required.
- Strong **business acumen** with the ability to balance **sales performance** with exceptional **student service** and retention.
- Excellent verbal and written **communication** and **interpersonal skills**.
- Proven ability to lead and motivate **agents** and **partners** to meet **sales goals** while ensuring a focus on **student care**.

**Benefits**
- **Performance-Based Bonus (up to $30,000 annually)**:

- Dental care
- Extended health care
- Vision care

**Schedule**
- Monday to Friday
- 8-hour shifts

**Job Types**: Full-time, Permanent

Pay: $50,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Vision care

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- student recruitment : 3 years (required)
- Sales: 2 years (preferred)

**Language**:

- Mandarin (required)

Work Location: In person