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Regional Marketing Manager
2 weeks ago
_**Regional Marketing Manager **_**is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region. He/she is based in Toronto but travels to and works with the NJ-based marketing team.**
**Key Responsibilities**:
- Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
- Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
- Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test data and document test results.
- Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
**What We’re Looking For**:
- Exceptional proficiency with Microsoft Excel is required.
- Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- High intellectual curiosity and ability to think creatively, and identify and resolve problems.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational and time management skills.
- Highly motivated individual with 1-5 years of experience
**Benefits**:
- Dental care
- Paid time off
Work Location: In person
