Marketing Tech

1 day ago

Newmarket, Canada Finlink Group Full time

**Marketing Tech & Data Analytics Specialist**:
Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a **Marketing Technology & Data Analytics Specialist**who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion, and event tells the right story.

If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you’re looking for.

What You’ll Be Doing

Tracking & Integrations

- Implement, maintain, and fine-tune integrations across **Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource**.
- Ensure seamless event mapping and deduplication across **pixels, SDKs, and S2S (server-to-server)**connections.
- Manage integrations with **AppsFlyer**for both **iOS (SKAN)**and **Android attribution**, including postback configurations.
- Set up and optimize **GA4**for detailed tracking across mobile apps and web.
- Design and maintain **data pipelines**to eliminate attribution mismatches and tracking inconsistencies.

Data Flow & Quality Assurance

- Detect and resolve discrepancies between **Meta, Google, AppsFlyer, and BI dashboards**.
- Implement fallback mechanisms and data validation logic to preserve accuracy (IP/User Agent, FBP, FBC, etc.).
- Maintain consistent parameter structures across all platforms, including **UTMs, click IDs, and event parameters**.

Analytics & Reporting

- Build and maintain **custom dashboards in Power BI**(and similar BI tools) tailored to PPC and user acquisition needs.
- Define and track essential KPIs — from **registrations and FTDs to LTV, ROAS, and NGR**.
- Conduct **cohort and retention analyses**, and contribute to **revenue attribution modeling**.

Collaboration

- Partner closely with **developers**to deploy and test tracking frameworks.
- Work with **PPC and performance marketing teams**to guide optimization through accurate, real-time data.
- Support **Product and BI teams**with structured insights that drive smarter decision-making.

What You Bring

- Proven experience as a **MarTech Specialist, Data Analyst, or Marketing Technology Engineer**.
- Strong technical command of **GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource**integrations.
- Hands-on experience with **event tracking, SDK setup, and API integrations**.
- Solid understanding of **server-to-server setups**and **conversion deduplication**.
- Familiarity with **Power BI**or similar BI tools for dashboard creation and visualization.
- Working knowledge of **SQL, JavaScript, or Python**for tracking customization.
- Background in **iGaming**is a strong advantage.
- Excellent communication and cross-team collaboration skills, especially between marketing and technical functions
- Experience in** attribution modeling, LTV forecasting**, and **data-driven optimization**.
- Knowledge of** GTM server-side tagging**and data-layer management.

Why You’ll Love It Here

Step into a high-impact role where **technical precision meets marketing innovation**. You’ll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.

Work alongside talented marketers, developers, and analysts in an environment that values **curiosity, collaboration, and experimentation,**with the freedom to build, optimize, and innovate at scale.

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