Content & Video Story Board Writer

Content & Video Story Board Writer

Reports To Vice President Marketing and Director Of Marketing

**Position Summary**:
The Content & Video Story Board Writer oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. This individual has general knowledge in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

**Responsibilities**:
Ultimately, the role is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:

- Mapping out a content strategy that supports and extends marketing initiatives, both short
- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
- The development of a functional content calendar throughout the enterprise verticals and defining the owners in each vertical to persona groups.
- Integration of content activities within traditional marketing campaigns.
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
- Establishing workflow for requesting, creating, editing, publishing, and retiring content.
- Work with a technical team to implement appropriate CMS.
- Conducting periodic competitive audits.
- Supervising the maintenance of content inventories and matrices.
- Ensuring consistent global experience and implementing appropriate localization/translation strategies.
- Participation in the hiring and supervising of content/story leaders in all content verticals.
- Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc. as needed.
- Work closely with the company's Marketing Manager and Marketing Agency on all creative and branding initiatives to ensure a consistent message across channels.

**Qualifications**:

- Degree in English, Journalism, Public Relations, or related communications field required.
- 2-5 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
- Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.
- Project Management experience is a plus

**Skills Required**:

- Proven editorial skills. Outstanding command of the English language.
- Training as a print or broadcast journalist and has a “nose” for the story. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the CM retain an “outsider’s perspective” much like that of a journalist.)
- The ability to lead and inspire teams of creative personnel and content creators to achieve company's stated goals.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.
- Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc. recommended.
- Great powers of persuasion and presentation (PowerPoint, Google Slides, Data Studio)
- Experience creating a resource or library of content organized indicating SEO, translations and version control.
- Comfortable with acting as the company's spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.

**Location & Travel**:

- The role is based in Mississauga, Ontario, Canada
- The role is hybrid
- Required to travel when needed.

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- RRSP match
- Vision care

Schedule:

- 8 hour shift