Social Media Specialist

Perimeter Institute offers a dynamic work culture fueled by ideas and collaboration. The centre hosts a diverse research community, including some of today’s pre-eminent theoretical physicists, PhD and Masters-level trainees, and the world’s largest group of independent postdoctoral fellows in the field, all supported by a small group of hard-working administrative staff.

The **Social Media Specialist **delivers creative and clear communications while developing a deep understanding of Perimeter’s stakeholders - including public and private supporters, the scientific community, and the general public.

Reporting to the Manager, External Communications, the Social Media Specialist uses data and metrics to inform the development, marketing and improvement of strategic content tailored to various audiences. As a member of Perimeter’s Public Engagement and Communications team, the role contributes to messaging that relays the importance of fundamental science, and the value of Perimeter, in support of institutional goals.

**Primary Duties and Responsibilities**
- Play a key role in short-form content creation across the different departments of Perimeter, including capturing and editing photos, videos, and repurposing media assets
- Write, design, edit, and post social media campaigns for various audiences (donors, teachers, and other followers), including audience analysis, strategic recommendations to stakeholders, management, execution, and post-campaign reporting
- Work with the Manager, External Communications to help plan and create tailored content for social campaigns related to Perimeter’s goals of fundraising, recruitment, outreach, communicating science, and building the overall Perimeter brand
- Create, update, and maintain a strategic content calendar for priority social channels (LinkedIn, Twitter, Instagram, Facebook) including scheduling, posting, and monitoring content for macro-level brand cohesion
- Compile and analyze relevant social marketing metrics and use them to inform and guide strategy, and reports for leadership and the Board
- Monitor Perimeter’s social audience, message targeting and conversion - i.e., moving funding and recruitment audiences along the engagement and nurturing pathways
- Champion the social media marketing automation (HubSpot) system as a super-user, and support data integrity, analysis, and extraction; implementation, monitor, adjusting and reporting on campaigns
- Manage comments and queries through social media channels and assist the Senior Manager, Media and Internal Communications with the address of negative comments or suppression of social media posts as needed
- Stay up-to-date on social and digital marketing trends and make recommendations to Perimeter’s digital marketing strategy
- Contribute and adhere to the communications accessibility guidelines in compliance with Accessibility for Ontarians with Disabilities Act (AODA).

**Education, Knowledge and Abilities Required**
- Completed postsecondary education in marketing, communications, digital marketing, or related field
- 1 - 2 years Social media marketing and communications experience required, including previous experience running social campaigns in a professional environment
- Experience with photography, video editing, and basic graphic design
- Highly developed writing/editing and communications skills, with a talent for explaining difficult concepts in clear and accessible ways
- Experience with relevant social media management and design tools including HubSpot (or comparable), Adobe Photoshop, Illustrator, Premier, with an eye for detail and precision
- Demonstrated skills and accomplishments in preparing, posting, and improving social media marketing efforts in a corporate context (Portfolio, Case Studies, or Examples)
- Strong organization, time management, prioritization, and multi-tasking skills with a high attention to detail
- Ability to work independently, and as a team member
- Ability to manage several projects simultaneously with mínimal supervision
- Experience in a not-for-profit setting, knowledge of relevant people in the scientific, academic, political, bureaucratic, media and outreach circles and a passion for communicating science