Digital Creative Strategist

**Job Description**:
**Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.**

**Who We are**:
Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs and alternative funds. Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment dealers, banks and insurance companies.

FIC manages over $168 billion (CAD) in mutual fund and institutional assets, as at December 15, 2020. This includes $41 billion in assets for institutional clients, including public and corporate-defined benefit pension plans, endowments, foundations and corporate assets on behalf of clients across Canada.

The Investment Management team focuses on research analysis and delivering strong returns, and is comprised of portfolio managers, research analysts, traders and more.

FIC has more than 1000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary and Vancouver.

**Role Overview**:
Reporting to the Director, Advertising, the Digital Creative Strategist is responsible for leading the development of the Fidelity brand and executing campaigns and activations that drive sales, increase customer acquisition and increase loyalty. You will collaborate with partners across FIC to lead a digital-first approach to a defined brand strategy, design, content, and digital experience.

Understanding marketing initiatives, strategic positioning and the target audience is critical for this role, as much as being able to take a creative concept and bring it to life across different digital media platforms. Working with the internal agency and external creative and media partners, you will champion creative strategy as well as seamless execution in a collaborative environment to meet important business goals.

**What You Will Do**:
Define brand strategy and develop creative executions to support the brand and campaign objectives
- Maintain and execute creative voice for the brand, engage audiences with brilliant content, creative ideas and innovation, including in Eastern Canada
- Define and establish brand voice across different platforms and products, set the creative direction across various projects and translate brand strategy into powerful creative concepts
- Provide leadership and direction to in-house and agency creative teams and copywriters for content delivery across campaigns and digital marketing channels, enabling high performing results and optimization for digital ads, referrals, onboarding and cross-sell
- Work with internal and external creative resources, content and product partners, media agency to develop creative briefs and to define digital advertising strategy, including CTAs and visual designs
- Proactively identify new opportunities to reach Fidelity’s target markets using new ad creative or new media buys

Execution of brand activations and advertising campaigns
- Translate market research into actionable campaigns that deliver results
- Identify and onboard creative vendors to execute on campaign objectives, including agency partners, social media influencers, digital media partners or any other creative partners as required
- Project manage initiatives and successfully collaborate with internal and external partners to ensure campaign delivery against objectives
- Follow Fidelity Canada marketing processes to engage internal and external partners in communicating, schedules, and all requisite approvals
- Work with internal content and digital partners on advertising landing pages to help ensure positive user experience and drive key conversions
- Evolve and maintain brand guidelines
- Ensure quality control of creative as part of production process
- Help define different digital channel objectives, customer acquisition strategies and business goals to ensure high customer conversion and retention

Act as a thought-leader for the Fidelity brand
- Be a thought leader — always advocating and experimenting on the latest best practices within industry to constantly improve performance results
- Collaborate with design partners on updates to branding guidelines and brand voice
- Provide innovative solutions to creative problems and thought leadership to internal partners across FIC’s paid and owned digital channels
- Embrace existing or new technologies for digital execution
- Create a regularly updated roadmap for brand development drawing on new channels and techniques

**What We’re Looking For**:

- Completion of a 4-year degree
- A minimum of 7 years of relevant experience. Experience in financial services and/or understanding of investing and investment accounts would be considered an asset
- Experience creating and executing digital advertising creative development
- Experience leading brand strategy development that deliv