Copywriter & Content Creator, Social Media - 6

Company Description
**_

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning

We play by the following rules:

- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate

**Job Description**:
The Copywriter & Content Creator, Social Media is responsible for writing compelling social media and SEO content across all platforms including, but not limited to, Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube and LinkedIn. This role will drive the expansion of Indigo’s digital footprint and value through online content. This role also includes some video creation and input for the social channels mentioned above.

**KEY PERFORMANCE METRICS**
- Quality of content created
- Execute key content marketing initiatives
- Action on relevant zeitgeist moments
- Growing content channels including engagement and impressions
- Increase traffic, natural search and engagement from content
- Increase positive brand sentiment and awareness

**KEY ACCOUNTABILITIES**

Functional
- Write, edit and research content utilizing trends, SEO practices and lead generation
- Write and edit SEO while implementing best practices to improve search results
- Assist with the execution of the Social Media strategy for various content platforms, including community engagement
- Assist with SEO strategy to improve organic search engine performance based on traffic and conversion rates by targeting keywords
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
- Research and action current and upcoming relevant trends
- Proactively identify and anticipate customer expectations and needs
- Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

People
- Collaborate with others to drive flexible and iterative solutions quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback

Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate the diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion and influence change through your team and/or the organization

**KEY RELATIONSHIPS**

Internal:

- Marketing
- Creative Studio
- Trade and Lifestyle

External:

- Publishers
- Partners
- Content Creators/Influencers
- Community

**Qualifications**:
Work Experience / Education / Certifications
- Minimum 2 years of writing experience; strong writing portfolio preferred
- University Degree with a focus in Journalism, Communications, or a related field
- Knowledge of digital marketing tactics, including SEO, web analytics and social media with community-building experience
- Experience drafting social posts, optimizing hashtag strategies, working with editorial and content calendars
- Experience in creative concept ideation and execution

Competencies / Skills / Attributes
- Excellent written and verbal communication skills and strong creative aptitude (copy writing)
- Self-motivated with an ability to work as part of a team, but also complete individual work
- Customer focused, energetic and savvy with strong attention to detail with proven organizational, analytic and problem-solving skills
- Ability to multi-task, and manage multiple, competing requests with a high sense of urgency
- Superior project-management skills with high attention to detail
- The ability to consistently meet tight deadlines.

Other (travel, Bilingual, etc.)
- Bilingualism in English and French is considered an asset
- Some local travel and off-hours required

Additional Information

**WELCOME HOME