Marketing Coordinator

Job Overview :The Marketing Coordinator, Communications, helps to support the Marketing team with a wide range of projects. As a strong team player, this role manages assets and materials for key marketing touchpoints. This role primarily supports the printed and digital signage experience for all Longo’s locations; including but not limited to managing all print POS signage via the in-house print shop, external print shops, digital signage, menu boards, brochures, Team Member items and cash screens. This role actively looks for opportunities to enhance in-store communication to further improve the Guest experience in order to support sales growth and maximize revenue. This role also is responsible for coordination and execution of digital flyer & e-mail advertising support; including but not limited to coordination & trafficking of assets to agency and vendor partners.Accountabilities:Manage distribution of in-store signage for tactical, seasonal and story-telling brand focused in-store communicationLead on coordinating signage print and setup in-store for New and Renovation stores.Represent the brand in-store, executing the in-store signage execution including both quarterly refreshes and ad hoc requestsRepresent the brand through digital advertising in email, website management and digital ads.Assist with the in-store digital menu boards aligned with overall communication strategy to drive desired outcomes and/or conversionsAssists with coordination, traffic instructions & key messaging strategy for digital flyer/price & item advertisingAssist with coordination & approval of weekly digital flyer e-mailsManage inbound requests from internal and external partnersAssist with new store openings supporting marketing and cross functional teams in the planning and execution of creative assets used for grand openings, renovationsEnsure project deliverables are met and satisfy business requirementsAssist with periodic store signage aduits of creative assets to ensure they are accurate and aligned with current brand strategyAssist with administrative duties – invoicing, mailing, and print distributionPerform other duties as requiredCross-Functional Accountabilities:Work with Internal and External Partners –Merchandising team, Store management/operations and agency partnersManage communication between vendors, merchandising, operations and marketing related to projectsInteractions with promotions team, design teams, social and advertising to keep projects on trackHealth and Safety:Promotes and endorses Safety Vision “Safety is our way of life”.Observes and support Longo’s Safe Work guidelines and other safe work practices.Role models the importance of health and safety by always working safely and calls out and addressed and safety issues.Recognizes risks which may pose a danger to Team Members and Guests and resolves such issues (where possible) or modifies work, mitigating the risk to Team Member/Guest until resolution can be sourced and implemented (. Longo’s Call Center Harassment/Violence Reference Guide)Ensures all pre-use checks (where applicable) are conducted and all equipment is maintained to provide for safe operation by Team Members.Ensures that TMs are trained to safely carry out their work in the department and ensures that all work is safely carried out by Team Members.Knowledge, Skills & Competencies:Post-secondary degree in advertising, business, communications or related field2-3 or more years of relevant experience, ideally in a retail environmentSelf-motivated, organized, strong attention to detail and able to multi-task and prioritize jobs to meet deadlinesKnowledge of creative and print processes, in-store operations and brand strategyKnowledge of company policies, procedures, and practices across multiple departmentsStrong project management and relationship management skillsStrong written and verbal communication skillsStrong computer skills – Office suite, MAC and familiar with graphic software such as Adobe IllustratorStrong planning, budget and operations skillsStrong problem-solving skills and ability to produce high quality results in a deadline driven environmentActs within the spirit and intent of Longo’s core values, maintains subject matter expertise, and demonstrate knowledge of Longos’ business.Working Conditions:Work is performed in a standard office environment with participation in meetings and conference callsAbility to manage multiple projects and changing prioritiesTravel to various stores in the GTA requiredWork conditions include occasional periods of moderate physical effortLongo’s is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability.