Specialist, Digital Content and SEO

2 days ago

Montreal, Canada Belron Canada Full time

Automotive glass technology is helping transform how we experience the road. At Belron Canada, the home office of Speedy Glass, Lebeau vitres d’auto and Vanfax we take this seriously, which is why we invest tirelessly on developing our people can realize their full potential.We welcome applications from everyone, and are firmly committed to diversity, equity and inclusion in the workplace, and take pride in ensuring every member of our team feels empowered.Créer, adapter et optimiser des contenus numériques variés (articles de blog, pages web, landing page, publications médias sociaux, visuels, vidéos, etc) en fonction des besoins marketing et SEO. Optimiser le contenu de pages actuelles pour améliorer leur performance. Collaborer avec l’agence SEO pour contribuer à la stratégie et être responsable de l’élaboration et de l’exécution des tactiques au quotidien. Assurer l’optimisation SEO des contenus produits (mots-clés, balises, maillage interne, structure, IA). Rédiger des briefs clairs et structurés permettant d’exprimer efficacement la direction et les besoins. Transformer les idées et besoins en livrables concrets, en collaboration avec les fournisseurs et agences externes. Coordonner la production créative en collaboration avec les ressources externes (producteurs, designers, vidéastes, rédacteurs). Réaliser certains textes, visuels et vidéos simples à l’aide d’outils accessibles (Canva, Copilot, etc.). Analyser et suivre les performances SEO (Google Analytics, Search Console, Brightedge) et proposer des optimisations concrètes. Produire des rapports sur les performances organiques, analyser l’impact du contenu sur les conversions et présenter les résultats et les recommandations d’ajustement qui en découlent. Effectuer une veille régulière sur les tendances de contenu et les meilleures pratiques SEO. Assurer la cohérence de ton et de style à travers tous les canaux numériques. Gérer et optimiser la présence locale de l’entreprise sur les plateformes (Google My Business, Apple Business Connect, Bing Places, etc) incluant le suivi de leurs performances We believe that genuine care can make a real difference in the customer experience, and it begins with making a difference in the careers of our team members.Belron Canada is an integral part of the Belron International family, a global leader in auto glass repair and replacement, and forward-facing digital camera calibration. Belron Canada alone operates 325+ service centres, 2 distribution centres and 26 warehouses across 10 provinces, and is home to over 1,200 employees.Our pursuit of excellence commits us to providing sustainable world-class care for our communities and the climate.

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