Current jobs related to Director Marketing Technology and Digital Platforms - Toronto - Fidelity Investments

Description Company OverviewAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.The OpportunityReporting to the VP, Marketing, the Director, Marketing Technology and AI Enablement is responsible for leading Fidelity Canada’s marketing technology strategy, governance, and innovation agenda, ensuring all marketing platforms, data, and AI capabilities operate as a unified ecosystem that drives automation, personalization and business results.This Director oversees the Marketing Automation team, Digital Experience team, and Digital Product Managers for the Fidelity.ca and MarTech scum teams, providing both strategic leadership and hands-on direction for platform operations, data integration, and AI enablement.The Director combines deep marketing technology expertise with leadership and executional excellence. They will enable data-driven marketing across all channels, strengthen the connection between marketing, sales, emerging businesses and product experiences and advance the intelligent use of data, automation, and AI in every facet of Fidelity Canada’s marketing delivery.This role is well-suited for leaders with experience building and scaling digital platforms, modern MarTech ecosystems, and agile delivery models in complex, high-growth environments.What You Will DoLead the Marketing Technology and AI StrategyDevelop and execute a multi-year roadmap for marketing technology and AI enablement aligned to business growth and client engagement goals.Build a connected ecosystem across platforms including Adobe Experience Cloud, Salesforce, Seismic, and Marketo.Integrate automation and AI across workflows to improve efficiency, targeting, and measurement.Establish standards for platform governance, data privacy, and consent compliance (CASL, PIPEDA).Partner with IS, Data, and Compliance to ensure secure, responsible AI adoption.Define business cases, KPIs, and measurement frameworks for new technologies and pilots.Oversee Platform Operations and Digital Product DeliveryLead the Digital Product Managers responsible for Fidelity.ca and the MarTech Scrum teams, ensuring clear priorities, sprint planning, and stakeholder alignment.Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.Drive agile delivery practices to increase release velocity and transparency.Oversee vendor contracts and budgets to ensure scalability and performance.Partner with Digital Experience to continuously improve usability and accessibility across all digital properties.Advance Marketing Automation and PersonalizationLead the Marketing Automation team to build and manage programs that engage advisors and investors across email, web, SMS, and events.Integrate AI-driven decisioning, segmentation, and dynamic content into campaigns.Partner with Sales to align CRM and lead-qualification processes.Maintain dashboards that measure campaign effectiveness and engagement across digital channels.Drive AI Enablement and Marketing IntelligenceLead the integration of AI into Fidelity’s MarTech stack (Adobe Experience Cloud, Salesforce, Seismic), enabling smarter targeting, automation, and campaign optimization.Embed AI into digital experiences across Fidelity.ca and mobile apps, including recommendations, next-best-action logic, intelligent search, and content personalization.Enable teams to use AI-assisted content and campaign tools (e.g., generative AI, automated testing, predictive scoring) to improve speed and effectiveness.Partner with Data & Analytics to connect AI outputs to dashboards and business intelligence, improving insight velocity and marketing ROI.Run AI pilots, evaluate vendors, and scale high-impact use cases that reduce manual effort or improve engagement.Ensure all AI capabilities follow responsible AI, privacy, consent, and compliance standards.Lead and Develop a High-Performing TeamManage and mentor leaders across Marketing Automation, Digital Experience, and Digital Product Management.Create clear objectives, KPIs, and development plans that build accountability and growth.Foster a culture of innovation, agile collaboration, and data-driven problem solving.Partner cross-functionally with Events, Content, and Customer Journey Strategy to ensure seamless delivery.What You Will BringExperience in marketing technology, automation, or digital technology leadership in large, matrixed organizations.Strong influencing and partnership skills across Marketing, Technology, Data, and senior leadership.Proven leadership of high-performing teams and ability to coach across functions.Deep knowledge of financial services and wealth management is an asset.Systems thinker with experience managing complex technology stacks.Comfort working with data, including PII and sensitive information.Strong communication and project management skills with the ability to pivot quickly.A clear vision for how technology, AI, and data can improve efficiency and customer experienceExperience, EducationUniversity degree (Bachelor Degree) or equivalent work experience.Education in Marketing, Computer Science, Engineering, Data Science, or Business Technology or related field.7–10 years of experience in marketing technology, marketing automation, digital product, or technology leadership within large, matrixed organizations.Demonstrated success implementing and scaling enterprise MarTech ecosystems (Adobe Experience Cloud, Salesforce, Seismic, Marketo) and integrating AI/ML capabilities into marketing workflows.Hands-on experience with agile delivery, including backlog ownership, sprint planning, and cross-functional coordination with IS and Data teams.Strong background in data strategy, integration, and analytics enablement — including comfort working with sensitive data and PII.Proven ability to manage multi-million-dollar platform budgets, vendor contracts, and complex delivery pipelines.Experience leading and developing high-performing teams across multiple MarTech or digital functions.Experience in financial services, fintech, or enterprise B2B/B2C organizations is a strong asset.Nice to HaveExperience in financial services, fintech, or enterprise B2B/B2C organizations.Professional development in AI, automation, or data analytics.Canadian Securities Course (CSC).Certified ScrumMaster (CSM), PMI-ACP, or PMP.Adobe Experience Cloud or Salesforce certifications.AI/ML or Data Science certifications.Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.For this role, your total rewards include:Base Salary: A competitive annual range of $150,000 to $175,000 based on your experience and qualifications.Performance Bonus: Eligible for a discretionary bonus that rewards your contributions and results.RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.Some of the ways we’ll help you feel valued and supported as part of our team:Flexible working arrangements - 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapyParental leave top-up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.