Industry & Audience Campaign Manager, Manufacturing

Position Overview The Industry & Audience Campaign Manager, Manufacturing is a senior-level marketing role responsible for driving awareness, demand, and engagement for the Fusion portfolio across key manufacturing audiences. This role focuses on turning product strategy and technical differentiation into integrated, audience-centric campaigns that accelerate pipeline growth and adoption.You will partner closely with product & technical marketing, demand generation, sales, and regional marketing teams, to bring Fusion’s value to life across CNC machining, additive manufacturing, and connected manufacturing workflows. The ideal candidate brings deep experience in campaign development, strong manufacturing industry knowledge, and a clear understanding of how to engage manufacturing buyers throughout the customer journey.ResponsibilitiesCampaign Strategy & DevelopmentOwn the end-to-end strategy and development of integrated marketing campaigns to grow demand for the Fusion portfolio in manufacturingTranslate Fusion product messaging, technical differentiation, and industry strategy into compelling, scalable campaign narrativesDevelop campaign briefs, audience frameworks, and activation plans aligned to business priorities and pipeline goalsSupport multi-channel campaign execution across digital, content, paid media, events, webinars, and partner activationsAudience & Industry LeadershipServe as the campaign subject-matter expert on manufacturing buyer audiences, including CNC programmers, manufacturing engineers, shop owners, and operations leadersDefine audience segmentation, personas, and buying journey strategies specific to CAM and manufacturing workflowsApply industry insights, customer pain points, and market trends to ensure campaigns resonate with real manufacturing needsCross-Functional CollaborationPartner closely with product & technical marketing to activate product messaging, demos, technical assets, and competitive insights within campaignsCoordinate with channel and partner marketing teams to extend reach and adoption of Fusion solutionsPerformance & OptimizationDefine campaign success metrics and monitor performance across the funnel, including engagement, pipeline contribution, and adoption signalsUse data, experimentation, and audience insights to continuously optimize campaign effectivenessShare learnings and best practices to improve future manufacturing and CAM-focused campaignsMinimum Qualifications5+ years of experience in B2B marketing, with significant experience leading integrated marketing campaignsDemonstrated experience marketing to manufacturing audiences or within manufacturing-related industriesStrong understanding of manufacturing workflows, particularly CNC machining and CAM-driven processesProven ability to lead complex, cross-functional initiatives in a matrixed organizationExcellent storytelling, communication, and stakeholder management skillsStrong analytical mindset with experience measuring and optimizing campaign performanceBachelor’s degree in marketing, business, or a related field, or equivalent practical experiencePreferred QualificationsExperience marketing CAD/CAM, data management, manufacturing software, or SaaS solutionsFamiliarity with Fusion, CAM tools, or adjacent manufacturing technologiesExperience partnering closely with product and technical marketing teamsExposure to account-based marketing (ABM) or industry-focused demand programsExperience supporting global or regional marketing teamsPassion for manufacturing innovation, digital transformation, and AI-driven workflowsLearn MoreAbout AutodeskWelcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join usSalary transparencySalary is one part of Autodesk’s competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $109,000 and $149,930. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Diversity & BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).