Audience Activation Manager

2 weeks ago


Toronto, Canada Trader Interactive Full time

**Are you ready to be a big part of something big?**

At Trader Interactive, we make buying and selling a great experience. We’re a group of go-getters who decided they didn’t want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.

And one of the best parts? We give you the freedom to work from whatever working location works best for you and your lifestyle - yes, this means you can be 100% remote if you want to be

**What We Offer**
- An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.
- The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.
- Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.

**What You’ll Do**

As an Audience Activation Manager, you are responsible for development of strategic biddable media recommendations, for your book of business. Upon approval from the client, Audience Activation Manager will own development of their own campaigns across selected biddable media platforms. Audience Activation Manager will also be the primary contact regarding campaign optimizations, adjustments and progression, and will be the owner of campaign communication within Trader Interactive Media Group. Audience Activation Manager will deeply care about proper execution and service levels provided with best-in-class collaboration across multiple teams. Responsibilities include but are not limited to:

- Develop campaign strategy with the internal or external client teams
- Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
- Provide advanced actionable insights and implement them to see campaign take shape
- Create audience-first campaigns within a selected suite of platforms
- Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
- Responsible for monitoring and achieving campaign KPIs
- Keep up with new and innovative technology trends

**What We’re Looking For**
- Experience activating campaigns in biddable space social and programmatic knowledge preferred
- Experience troubleshooting pixels and measurement challenges
- Experienced in uploading and troubleshooting creative assets
- Knowledge and passion for performance media outcomes
- Experience in the commercial vehicle, recreational vehicle, or automotive digital media industries
- Bachelor's degree in Business, Communications, Marketing or related field

So come and join our team - because every role is a big role in our plans to go big.


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