Senior Manager, Integrated Campaigns

5 days ago

Canada Dropbox Full time

Role Description

The marketing team is focused on the intersection across customer, product, and go-to-market (GTM). The team is responsible for setting and executing a unified marketing plan across segments and routes to market to drive growth, engage prospects and customers, craft effective messaging, and optimize performance across owned and paid marketing channels.

This is a unique opportunity for a seasoned integrated marketing campaign leader to build and manage a team of campaign managers focused on acquisition and expansion. This individual will not only lead integrated campaigns but also create the overall strategy and prioritization of GTM efforts based on focused customer personas and focused business objectives.

This leader will have a solid background in building and mentoring campaign teams to drive successful business outcomes. They will have the opportunity to dig their heels in and experiment with both B2B and B2C GTM efforts. The role will need to build strong cross-functional relationships in order to solve the complex needs of our current and prospective customers.

Responsibilities

Build an integrated campaigns team within the Dropbox Global Marketing organization Manage and set priorities for the integrated campaigns team, working hand-in-hand with product marketing, product management, growth, Sales, Finance, Analytics, content marketing, and Marketing channel owners to ensure alignment across not only marketing but the entire Dropbox organization. Define the overall strategy in which Dropbox will activate and optimize integrated campaigns that are aligned with Dropbox's GTM strategy and Marketing's objectives Create playbooks to be able to launch and execute campaigns at scale Identify when campaign goals are at risk and identify root causes and paths to remedy Understand and distill our target audiences, their motivations, and perceptions, ensuring messaging and creative assets are optimized to best communicate customer needs. Report and present on campaign progress and analysis to senior executives Create quarterly and annual plans for integrated campaigns and gather alignment among cross-functional partners Stay up to date on industry trends and communicate best practices throughout business Partner with channel owners to identify optimization opportunities to ensure campaign plans are effective and efficient in achieving annual and quarterly goals while maximizing Marketing ROI and aligning with strategic priorities

Requirements

8+ years of integrated marketing campaign experience Must have B2B SaaS experience 4+ years of leading an integrated marketing campaign team Experience building an integrated campaigns team and developing talent in support of the organization's goals Proven success of building and launching coordinated and scaled marketing campaigns contributing $100M+ ARR Ability to review campaign data and create analysis to report to leadership and optimize accordingly Familiarity with data analytics tools and tracking and attribution methods Comfortability speaking directly with customers for qualitative insights Experience creating presentations and speaking to C-level executives Ability to notice risk to company goals early with access to data dashboards

Preferred Qualifications

Experience working within a SaaS company Significant experience with executive communications, both written and verbal Experience or strong partnership with B2B PMM, demand gen, and content strategy, planning, and ops

Total Rewards

Canada Pay Range$136,000—$184,000 CAD

The range listed above is the expected annual salary/OTE for this role, subject to change.

Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

Competitive medical, dental and vision coverage* Retirement savings through a defined contribution pension or savings plan** Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh Income Protection Plans: Life and disability insurance* Business Travel Protection: Travel medical and accident insurance* Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support Mental health and wellness benefits

Additional benefits details are available upon request.

*Where group plans are not available, allowances may be provided

**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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