Senior Digital Marketing Manager
3 weeks ago
1. Roles and Responsibilities
Marketing Strategy and Execution:
- Collaborate with the Executive Director to ideate, develop, and execute 360° marketing campaigns, including social media, digital ads, email campaigns, blog content, and website updates.
- Serve as the primary liaison with external partners to ensure campaigns are effectively promoted and meet organizational goals.
- Craft objectives, KPIs and design and execute activities to ensure success
- As required serve as the face of Elimin8Hate's social media presence
- Create, edit, and manage video content for social media platforms, ensuring alignment with Elimin8Hate's messaging and branding.
Project Management:
- Manage all aspects of marketing campaigns, from planning and execution to tracking and reporting.
- Coordinate timelines, budgets, and deliverables to ensure campaigns are executed on schedule and meet strategic objectives.
- Monitor campaign performance and adjust strategies based on analytics and feedback.
Administrative Support:
- Assist with general administrative tasks as needed, including report preparation, documentation, and coordination with internal and external stakeholders.
2. Experience Required
- Proven experience (3+ years) in a Senior Management position responsible for end to end crafting, managing and executing campaign based digital marketing, with a focus on social media, email campaigns, and digital advertising in in established, national organizations with complex, multi-faceted campaigns
- 10+ years in Digital Marketing and must have been directly responsible for crafting and executing digital marketing materials
- Proven experience independently ideating, managing and executing multi-month campaigns as a lead with minimal supervision
- Demonstrated campaign timeline management experience,
- Hands-on experience with social media platforms, analytics tools, and content creation software.
- Experience liaising with and managing external partners to execute marketing campaigns
3. Knowledge & Skills Needed
- Asian Canadian Knowledge: Understanding of issues faced by Asian Canadians
- Technical Skills: Prior experience in social media (IG, TikTok, LinkedIn), content creation software (e.g., Adobe Creative Suite, Canva, CapCut), and email marketing platforms (eg. MailChimp). Experience with Elementor in WordPress
- Advertisement Paid Ad management experience required
- Social Media Platforms: Instagram, LinkedIn, TikTok, X, Meta
- Project Management: Strong organizational and time-management skills, with demonstrated ability to juggle multiple projects and deadlines effectively and experience with project management software (eg. Asana, Monday)
- Creative Expertise: Ability to develop engaging and copyright, impactful marketing content tailored to diverse audiences.
- Communication: Confident communicator able to lead and manage people and timelines with ease
- Analytical Thinking: Ability to analyze campaign opportunities and pivot and adapt as required
- Teamwork and Adaptability: Collaborative mindset with the ability to adapt and assist with various tasks as needed.
- Content creation Comfort being a forward facing content creator is preferred
- Diversity, Inclusion and Representation: Passion about DEI and knowledge on how it impacts our daily lives and work is preferred
4. Duration & Salary - 4 month contract starting immediately for $20-25k
Job Types: Full-time, Fixed term contract
Contract length: 4 months
Pay: $5,000.00-$6,250.00 per month
Application deadline: 2025-03-21
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