Manager, Social Media

Department: Brand Marketing - NAMReports to: Director, Integrated Brand MarketingLocation: North Vancouver, Your Opportunity at ARC’TERYX:As the Manager, Social Media, you are responsible for Arc’teryx’s branded content and strategy across the ever-evolving social ecosystem. You are a leader, with a keen grasp of social trends, digital storytelling, channel objectives and brand voice. In this role, you will set the vision and roadmap for our channels — combining a strategic vision with guest experience, content strategy and tactical planning. You will also be responsible for setting the strategic and creative direction for our local channels and managing our CCC’s. You will be their leader and mentor in helping them to build the proper skillset to run their local channels in compliment with the vision and roadmap that you are setting for global channels.This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada. Meet Your Future Team:The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our brand management team, our creative team, athletes/ambassadors, community partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.Your social media team consists of global social media specialist and local community content curators.If you were in the Manager, Social Media role now, here are some of the core activities you would be doing:Defining the Global Social Media strategy in partnership with the Director, Integrated Brand Marketing— inclusive of channel and content strategy, content production and channel programming, and in alignment with our overall brand calendar and key cultural momentsLeading the creative team to create a channel-centric approach to storytelling, ensuring each channel ecosystem is carefully considered. This includes creation of a very clear and concise social strategic vision that falls within the overall brand creative vision.Working closely with Public Relations and the EDI teams on proactive and reactive messaging around cultural moments, and crisis communicationTracking and analyzing data analytics and KPIs for all projects and initiatives, and provide insights on monthly reporting to cross-functional stakeholders and Brand Leadership TeamManaging relationships with contract photographers and content creators to ensure brand standards are maintained in all that we doWorking in collaboration with Brand Managers and the integrated marketing team on channel needs for all campaigns, from brand awareness to product marketing, to athlete storytellingWorking closely with the global retail marketing manager and regional managers to support strategic growth in our local brand store markets in conjunction with your CCC team.Managing annual content budget, planning, and resource requestsDelivering best-in-class guest experience to our online communities, in partnership with Guest Services teamProviding editorial, creative and technical support to team membersLeading the Social Media team, providing coaching and support to help foster growth professionally and personallyInspiring the team to bold new ideas and innovation to grow our social channelsAre you our next Manager, Social Media?You have bachelors degree or post-secondary education in marketing, business, communications or a related fieldYou have 5+ years' experience in a communications role with experience in a fast paced, results-driven working environmentYou are an expert at delivering social media strategies across our owned channelsYou have an excellent ability to collect, analyze, and report on data to drive resultsYou have superior verbal and written communication skills coupled with strong listening skillsYou are an empathetic leader, who can foster learning, growth and trust amongst team membersYou have the ability to mentor and uplevel regional specialist positionsYou have a keen eye for emerging digital social trends, a passion for the outdoors and an enthusiastic approach to evolving and improving existing brand awareness strategiesYou are proactive in identifying the root cause of issues and developing solutionsYou remain highly flexible and adaptable when faced with ambiguityYou effectively balance autonomy and collaborationYou inspire breakthrough thinking and continuous improvementYou seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is rightYour passion for your work is paralleled by your passion for getting outside and living it$106,000 - $133,000 a yearA reasonable estimate of the pay range is CAD$106,000 - CAD$133,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer. Equal OpportunityArc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.Leave it BetterWe believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. Join us in creating positive change in ourselves, our communities, and the world. Live it. Get out there - the mountains make us better Disruptive evolution. In pursuit of better. Always. Commit. We set bold objectives and see them through.