Web Analyst

6 days ago

Kingston, Canada Tribute Technology Full time
ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities around the world celebrate life and pay tribute to those we love. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users, whether that is a family, a funeral home, or an online publisher. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

We are seeking a Web Analyst to join our growing eCommerce Optimization team. This role will drive data-informed decisions through A/B testing, conversion optimization, and analytics. You'll work closely with key stakeholders to translate data into insights, supporting our strategic goals in improving user experience and conversions across digital platforms.

KEY RESPONSIBILITIES:

  • Collaborate cross-functionally with analytics, product, UX, and engineering teams, employing tools such as GA4, Optimizely, PowerBI, Looker, and Google Tag Manager to track, analyze, and refine A/B tests.
  • Assist in test design and interpret results from multiple sources using a variety of techniques, ranging from simple data aggregation to advanced statistical & predictive methods such as multi-variate regression, A/B testing, qualitative analytics, and more
  • Provide Big Query support to enable SQL-based analysis of GA4 Data
  • Analyze user behavior across digital channels, including web, email, and social media, to identify patterns and suggest optimizations.
  • Interpret eCommerce funnel metrics into actionable recommendations to boost conversion rates and engagement.
  • Develop dynamic reporting dashboards and maintain documentation of A/B test results and insights for easy reference and iterative learning.
  • Identify and implement process improvements, troubleshooting tracking issues, and optimizing eCommerce data collection strategies for deeper insights.

EDUCATION AND/OR EXPERIENCE:

  • BS in Mathematics, Engineering, Economics, Statistics, Computer Science, Information Management, Marketing, Business Analytics, or related fields
  • Proven 5+ years of working experience as a business/data analyst
  • Experience with Google Analytics, Google Tag Manager, PowerBI, and AB Testing Tools such as Optimizely; Certifications are an added plus
  • Documented education related to business analytics, statistics, digital tools, eCommerce

SKILLS, KNOWLEDGE, AND ABILITIES:

  • Expert in Google Analytics, Google Tag Manager, and other online marketing analytics tools
  • Expert in A/B Testing analyses
  • Employ excellent interpersonal and verbal communication skills to communicate and collaborate with team members, organizational leaders, clients, and vendors effectively and tactfully
  • Work autonomously and proactively with minimal supervision, balancing multiple assignments and priorities
  • Robust analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Experience with JIRA, Azure DevOps, or another agile project tracking system
  • Knowledge of statistics and experience using simple statistical models
  • Passion to learn and work with multiple data sources to perform complex analyses
  • Natural curiosity and motivation to dig into the details

Language Skills:

  • English proficiency (reading, writing, verbal), required Mathematical Skills

BENEFITS:

  • Fully remote position
  • Competitive salary
  • Great benefits package (Retirement savings plan, health, vision, dental, PTO, Paid Holidays…)
  • Outstanding collaborative work environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position

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