Category Insights Executive

7 days ago

Toronto, Canada Molson Coors RFP Full time

Requisition ID: 33057


The Headlines:


As a Category Insights Executive (CIE), you will play a key role as a contributor within the Marketing Activation and Customer Solutions team.


You will develop critical insights and solutions for their assigned chain account(s) to grow the size and the value of the customer's beer category, while capturing a disproportionate share of growth. Your main focus is to provide direction to deliver an optimal growth plan that fulfills the portfolio and brand strategies, customer objectives and volume/financial commitments.


This position reports to the Sr. Customer Solutions Manager and is based out of Toronto.


The Responsibilities:

  • Identify insights and emerging business opportunities through the analysis of the perfect store pillars including category reviews, shelf space allocation, assortment strategy and adjacency recommendations of planograms.
  • Develop comprehensive category reviews by integrating data from various sources (including Nielsen, Retailer POS, and others) to establish yourself as a reliable and valued category expert for the assigned retailers.
  • Incorporate consumer/shopper insights and behavior into analysis and insights. Synthesizing all insights into selling story, category, and business reviews.
  • Work collaboratively with account team(s) on sales call approach and plan. Enhance the utilization of analytics and insights within the Customer Sales team for the assigned retailers.
  • Implement the annual plan agreed with the customer, ensuring the activations align to the brand strategies where appropriate and Perfect Store tools help elevating the category.
  • Assist in developing planogram concepts for assigned retailers.
  • Conduct postmortem analyses of programs to evaluate successes and provide recommendations for improvements.
  • Lead sampling strategy for assigned customer

The Other Qualifications:

  • You build relationships and collaborate to get to the desired outcome
  • You have proven ability to use data and analytics to drive insights and recommendations that support business strategies and drive growth for the category
  • You have a bachelor’s degree in business administration or other relevant field
  • You have 3+ years of progressive experience across category management, data analysis, consumer research, statistics, or sales in CPG industry
  • You have a proven proficiency in Microsoft Excel and PowerPoint software
  • Working knowledge of the following tools:
    • Nielsen IQ
    • JDA/ Blue Yonder Space Planning software
    • Retailer POS experience is an asset
  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities
  • You take accountability for results – acting with integrity and honoring commitments
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow.
  • You understand in-store execution practices
  • You have strong written and verbal selling skills.


Job Posting Grade: 11


Molson Coors is committed to an inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

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