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Facebook Media Buyer

1 week ago

Montréal, Canada Impact Media Full time
Are you a dynamic individual with a keen insight into digital advertising and a talent for managing client accounts and advertising strategies?
Impact Media, a forward-thinking digital marketing agency based in Huntington, WV & Montreal, QC is on the lookout for an experienced Facebook Media Buyer to enhance our team. As a Media Buyer, you will be instrumental in executing effective paid advertising campaigns, optimizing ad spends across platforms, and developing innovative strategies to meet our clients' objectives.

Your role will involve deeply understanding client goals, efficiently managing advertising budgets from planning to execution, and continually optimizing campaigns for maximum performance.

A strong grasp of digital advertising tools is essential; This is not an entry level position. Training will be provided for general software and processes of Impact Media but candidates should have previous experience managing paid client accounts.

About Impact Media

Impact Media is a fast-growing digital marketing agency based in Huntington, WV & Montreal, QC that specializes in social media management, video production, content creation, and paid advertisement. 

At Impact Media, we believe that marketing should be sustainable, ethical, and impactful. Our mission is to help purpose-driven brands & social impact initiatives succeed by creating engaging, high-quality content that aligns with their values and resonates with their audience.

Develop and implement robust Facebook ads strategies to enhance brand visibility, attract new users, and generate leads through Facebook and Instagram campaigns.
Conduct in-depth analyses of client brands to fully grasp their unique needs, value propositions, products, and design ethos.
Utilize tools such as Facebook Ads Manager, Google Analytics, Looker Studio & Supermetrics to gather insights and formulate actions for month-over-month revenue growth for clients.
Monitor and manage media purchases, ensuring ad placements are executed as planned on Facebook and Instagram.
Develop comprehensive advertising schedules covering client onboarding, campaign launch, and ongoing account management.
Craft compelling ad copy for Facebook and Instagram, aimed at driving engagement and action from targeted demographics.
Perform detailed competitive analysis encompassing products, market trends, services, and competitor strategies.
Identify and report on emerging digital technologies, trends, and tools to the leadership team.
40 Hours Per Week with Three Month Trial Period
This role is aimed to be filled ASAP

Hybrid work - mostly remote
Fixed term contract (Independent contractor agreement - not employment)

Minimum of 2 years of experience in Facebook ads 
~ Strong understanding of the online advertising industry and social media
~ Proven track record of successfully leading, managing & growing Facebook ad accounts
~(Bonus) Technical Skill : Proficient in Google ads

Project Management Skills: Proven ability to effectively manage client relationships and projects to ensure successful outcomes.
Ability to adapt to changing client needs, market dynamics, and emerging technologies in the digital marketing landscape.
Attention to Detail: Exceptional attention to detail to ensure accuracy and quality in all deliverables.
Creativity : Ability to come up with fresh, innovative ideas for ad strategies that align with the company's brand and messaging.
Time Management : Ability to manage time effectively, meet deadlines, and stay on top of multiple projects at once.

60,000 - 70,000 (CAD) based on experience. 

Performance based bonuses
Flexible Work Hours
Remote or Work from home options
Career Training/Advancement Opportunities
Floating Holidays