CRM Strategy Specialist

4 weeks ago


Montreal, Canada Ubisoft Entertainment Full time

At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world. Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.

We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. In this role, you will focus on understanding and optimizing the player journey across our gaming titles. You will develop and implement strategies that enhance player experiences, drive engagement, and foster long-term loyalty. To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.

If you have a deep understanding of player behavior and a knack for creating impactful marketing initiatives, we want to hear from you

What you'll do
  1. Player Journey Mapping: Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
  2. Segmentation and Targeting: Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
  3. Campaign Development: Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc.) that guide players through their journey, enhancing their experience and encouraging engagement.
  4. A/B Testing and Optimization: Implement A/B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
  5. Collaboration: Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
  6. Performance Analysis: Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
  7. Player Feedback Integration: Gather and analyze player feedback to continuously improve the player journey and inform marketing strategies.
Qualifications

What you'll bring to the team:

  1. Bachelor’s degree in Marketing, Business, or a related field.
  2. 2+ years of experience in CRM marketing, digital marketing, or a similar role, preferably within the gaming industry.
  3. Strong analytical skills with experience in data analysis.
  4. Familiarity with consumer behavior analysis and journey mapping.
  5. Excellent communication and project management skills.
  6. Passion for gaming and a deep understanding of player motivations and experiences.
  7. Creative mindset with the ability to develop innovative marketing solutions.

If you’re ready to take your career to the next level and make a significant impact in the gaming industry, we’d love to hear from you Please submit your resume and a cover letter outlining your experience and passion for player engagement.

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