PPC Marketing Specialist

21 hours ago


canada PilotPractice Full time

Senior PPC Specialist (Remote Position)Company: PilotPractice.comLocation: RemoteType: Full-TimeAbout Us:PilotPractice.com is a leading digital marketing agency dedicated to empowering medical professionals. We manage over 100 PPC ad accounts across Meta Ads and Google Ads platforms, helping doctors enhance their online presence and reach more patients effectively.Job Description:We are seeking a proactive and experienced Senior PPC Specialist to join our dynamic team remotely. The ideal candidate will have a strong background in PPC management, team leadership, and a proven track record of setting up high-performance campaigns. You will work closely with clients and internal teams to deliver exceptional results.Key Responsibilities:PPC Campaign Management: Develop, implement, and optimize PPC campaigns across Meta Ads and Google Ads to achieve client objectives.Conversion Tracking Setup: Establish and manage conversion tracking systems to monitor campaign performance accurately.CRO Improvement: Analyze and enhance Conversion Rate Optimization strategies to maximize ROI for clients.Facebook Pixels & Retargeting: Implement and manage Facebook Pixels for effective retargeting campaigns.Team Leadership: Manage and mentor a team of PPC specialists, overseeing projects from ideation to execution.Client Interaction: Engage with clients regularly via virtual meetings to discuss campaign progress, insights, and strategic recommendations.Programmatic Advertising: Utilize programmatic platforms to expand campaign reach (a plus).Collaboration: Work closely with cross-functional teams remotely to ensure cohesive marketing strategies.Qualifications:Experience: Minimum of 5 years in PPC management with a focus on Meta Ads and Google Ads.Leadership Skills: Proven experience in team management and project leadership.Technical Proficiency: Strong understanding of conversion tracking, CRO, Facebook Pixels, and retargeting techniques.Communication Skills: Excellent verbal and written communication skills with the ability to present data-driven insights to clients.Proactive Attitude: Self-motivated with a strong initiative to identify opportunities and drive results.Educational Background: Bachelor's degree in Marketing, Business, or a related field preferred.Programmatic Knowledge: Familiarity with programmatic advertising platforms is a plus.Remote Work Capability: Proven ability to work effectively in a remote setting, with reliable internet access and a suitable workspace.What We Offer:Competitive Salary: Commensurate with experience and qualifications.Professional Growth: Opportunities for learning and career advancement within a growing company.Dynamic Environment: Work with a passionate team dedicated to making a difference in the healthcare industry.Flexible Work Options: Enjoy the flexibility of a fully remote position with opportunities for virtual collaboration.



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