Technical Sales Specialist

Position OverviewThe Technical Sales Specialist will work closely with prospective and existing clients to understand their technical requirements and propose tailored VFFS (Vertical Form Fill Seal) machinery and automation solutions. This role requires a combination of technical aptitude, strong communication, and consultative sales capabilities. The successful candidate will collaborate across engineering, production, and customer success teams to ensure seamless delivery and client satisfaction.Key ResponsibilitiesSales ActivitiesAchieve and exceed assigned sales KPIs and revenue targets.Convert qualified inbound and researched leads into long-term business partnerships.Assess customer requirements and collaborate with engineering to create customized solutions.Prepare and deliver technical proposals, quotations, and product demonstrations.Conduct timely follow-ups, manage meetings and calls, and maintain accurate CRM records.Support Customer Success with Factory Acceptance Tests (FAT) conducted onsite.Market DevelopmentIdentify new business opportunities within packaging design firms, equipment distributors, system integrators, and industrial automation OEMs.Conduct market research to identify trends, emerging technologies, and potential growth areas in VFFS and packaging automation.Provide market insights to support product development and strategic decision-making.Technical SupportDeliver technical product demonstrations to highlight solution capabilities.Provide engineering-oriented support to address customer challenges.Interpret and communicate technical drawings and specifications to customers.Collaborate with internal teams to ensure accurate and timely solution delivery.Client Relationship ManagementServe as the primary technical point of contact for key accounts.Maintain high levels of customer satisfaction through consistent communication and follow-up.Develop strong relationships with prospective clients through technical expertise and consultative engagement.Represent the company at industry trade shows and events.Travel: Approximately 20–30%Required QualificationsBachelor’s degree in Engineering (Mechanical preferred).3 years of experience in sales, preferably in a technical or industrial environment.Strong technical knowledge and hands-on experience in machinery automation or related fields.Ability to articulate complex technical concepts to both technical and non-technical stakeholders.Proficiency with CRM systems and Microsoft Office Suite (Excel, PowerPoint, Word).Valid driver’s license and willingness to travel up to 30%.Preferred QualificationsExperience with VFFS equipment and the packaging machinery sector.Demonstrated success in meeting or exceeding sales targets in a technical environment.Strong analytical and problem-solving skills, with strategic thinking ability.Ability to interpret and communicate technical specifications clearly.Consultative approach to understanding customer requirements and recommending appropriate solutions.Strong listening skills and attention to customer challenges and needs.Confidence in value-based pricing discussions and contract negotiations.Commitment to delivering solutions that add measurable value to client operations.Consistency in follow-through and long-term relationship building.What the Organization OffersCompetitive salary and performance-based commission structure.All travel expenses covered, including per diem, accommodation, and transportation.Benefits: Health benefits, laptop provided, two weeks of vacation Professional development and career growth opportunities.A collaborative, technically focused work environment.