Commercial Account Associate

About the CompanySFA Canada Inc., headquartered in Cambridge, Ontario, proudly represents the spirit and values of the SFA Group—a global leader in innovative plumbing solutions founded in France. For over 30 years, SFA Canada has served as a trusted partner to Canadian homeowners, contractors, and wholesalers, delivering reliable, easy-to-install pump systems that make modern plumbing possible anywhere, without major construction.As part of the worldwide SFA family, we are united by a shared commitment to innovation, quality, sustainability, and customer care. These values guide every aspect of our operations—from product design and technical expertise to service excellence and environmental responsibility.Together with our global partners, SFA Canada continues to push the boundaries of what’s possible in plumbing technology, making everyday life easier while protecting the planet for future generations.About the RoleThe Commercial Account Associate plays a pivotal role in driving growth and expanding our footprint within the commercial trade channel. This position is focused on strengthening relationships with key trade partners, increasing product visibility, and generating new business opportunities that align with the company’s strategic objectives. Acting as the primary liaison between our organization and wholesale/commercial trade partners, you will ensure our products are effectively represented, clearly understood, and actively promoted across all points of sale. This position will report directly to the Commercial Account Manager. This position operates from a remote home office and will require travel within a set territory and region. (Greater Toronto, Northern Ontario, Southern Ontario)Key ResponsibilitiesThis position plays a crucial role in channel engagement, product awareness, and market intelligence.Channel Engagement & Development: Build and maintain strong relationships with distributors, counter staff, and sales teams.Serve as the first point of contact for trade sales inquiries and product support.Conduct branch visits, counter days, and field events to increase brand engagement.Execute direct sales initiatives with trade professionals (approximately 65% of role).Product Awareness & Training: Deliver engaging Product Knowledge (PK) sessions and training for trade partners.Communicate the advantages, features, and applications of our product portfolio.Support new product launches through demonstrations and communication initiatives.Lead & Project Generation: Identify and develop trade project opportunities and potential leads.Collaborate with the Commercial Account Manager and Project Manager to track activities within CRM systems.Contribute to market expansion strategies and share growth objectives.Market Intelligence & Reporting: Monitor market trends, competitor activity, and customer feedback.Provide timely insights and maintain detailed CRM records and reports.Experience & Qualifications1–3 years of experience in commercial sales, account management, or trade support (plumbing, HVAC, or construction industries preferred).Proven ability to build relationships and develop markets.Strong presentation, interpersonal, and communication skills.Proficiency in CRM systems, BI tools, and Microsoft Office Suite.Self-motivated, organized, and results-oriented with the ability to manage multiple priorities.Valid driver’s license with flexibility for regular travel. Pay range and compensation packageCompensation details will be discussed during the interview process.Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices.