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Head of Growth Strategy

1 week ago

Laval, Quebec, Canada Velixo Full time

We are looking for a highly skilled and experienced VP of Marketing to join our team. As a key member of our executive team, you will be responsible for developing and executing a results-driven marketing strategy, aligned with business objectives. This includes building and leading a high-performance marketing team, optimizing the customer acquisition funnel, and fueling revenue growth through data-driven marketing programs.

Responsibilities:

  • Develop and Execute Marketing Strategy: Define and implement a results-driven marketing plan aligned with business objectives, including brand awareness, lead generation, and customer retention.
  • Lead Demand Generation: Drive pipeline growth through inbound and outbound marketing campaigns, leveraging SEO, SEM, paid media, email marketing, and content strategy.
  • Craft Compelling Messaging: Develop messaging and positioning to differentiate Velixo in the market and enhance its brand presence.
  • Build High-Performance Team: Hire, mentor, and scale a world-class marketing team, fostering a culture of innovation, accountability, and high performance.

Qualifications:

  • 10+ years of experience in B2B SaaS marketing, with at least 3+ years in a Head of Marketing or VP of marketing role.
  • Proven track record of driving demand generation, pipeline growth, and revenue impact in a high-growth environment.
  • Expertise in digital marketing, content strategy, brand positioning, and performance marketing.
  • Strong analytical skills with experience using marketing automation, Hubspot and data analytics platforms.
  • Deep understanding of direct customer and partnership marketing strategies
  • Exceptional leadership and team-building skills, with the ability to hire, mentor, and scale a marketing team.
  • Experience in launching new products and executing go-to-market strategies.
  • Strong communication and storytelling skills, with the ability to translate complex concepts into compelling messages.
  • Startup experience preferred; ability to thrive in a fast-paced, dynamic environment.