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Head of Brand Development

2 weeks ago

Laval, Quebec, Canada Velixo Full time

We're on a mission to redefine the way businesses work with ERP and reporting solutions. As our Vice President of Marketing, you'll play a critical role in developing and executing a marketing strategy that drives growth, innovation, and success.

Company Overview

Velixo is an innovative tech startup that offers award-winning Excel-based reporting solutions for Enterprise Resource Planning (ERP) software. Our cutting-edge technology enhances the reporting and planning experience for businesses of every size and industry.

As the VP of Marketing, you'll lead a high-performance marketing team that optimizes the customer acquisition funnel, fuels revenue growth, and differentiates Velixo in the market. You'll work closely with the executive team to position Velixo as the category leader and develop a results-driven marketing plan aligned with business objectives.

Key Responsibilities
  • Develop and execute a marketing strategy that drives demand generation, pipeline growth, and revenue impact.
  • Lead inbound and outbound marketing campaigns to drive pipeline growth, leveraging SEO, SEM, paid media, email marketing, and content strategy.
  • Craft compelling messaging and positioning to differentiate Velixo in the market and enhance its brand presence.
  • Oversee content marketing efforts, including blog posts, whitepapers, case studies, webinars, and social media to educate and engage prospects.
  • Collaborate with Sales, Product, and Customer Success teams to refine go-to-market strategies for new product launches, market expansion, and customer engagement.
  • Implement data-driven marketing analytics to measure campaign effectiveness, optimize conversion rates, and track key KPIs such as CAC, LTV, and ROI.
  • Identify and manage partnerships, sponsorships, and influencer collaborations to expand market reach.
  • Build and lead a world-class marketing team, fostering a culture of innovation, accountability, and high performance.