Corporate Communications Director

1 month ago

Toronto, Ontario, Canada Baycrest Full time
Job Title: Corporate Communications Manager

Baycrest is seeking a highly skilled Corporate Communications Manager to join our team. As a key member of our communications team, you will play a critical role in enhancing our brand visibility among internal and external audiences through strategic media relations, proactive communications planning, and impactful storytelling.

Key Responsibilities:
  • Strategic Communications Planning: Collaborate with internal clients to develop programs that support strategic objectives, ensuring alignment with the Baycrest brand and overall strategic plan.
  • Media Relations Leadership: Develop and lead media relations strategies to proactively seek and maximize opportunities for earned media coverage.
  • Content Development and Storytelling: Curate, create, and amplify compelling stories from across Baycrest through multiple channels, including internal and external channels, owned and earned media, social media, and broader public awareness initiatives.
  • Message Development: Drive the creation of clear, consistent, and compelling messaging that enhances Baycrest's reputation and aligns with organizational and entity-specific priorities.
  • Cross-Functional Collaboration: Build strong relationships and coordinate with cross-entity stakeholders to achieve strategic and operational plan objectives, leveraging communication as a tool for engagement and alignment.
  • Team Leadership and Development: Oversee a diverse team, managing performance, providing coaching and development opportunities.
  • Measurement and Analysis: Work with the Director, Communication Operations to establish and track KPIs for corporate communications programs, measure key results, and report outcomes.
  • Resource Management: Allocate and rebalance resources to ensure effective program and service delivery. Identify and mitigate risks to program success.
  • Crisis Communication: Support crisis communication planning and execution as required, developing mitigation strategies and messaging for escalating issues.
  • Government Relations Support: Assist with government relations and related communications to strengthen Baycrest's public and stakeholder engagement.
Qualifications and Competencies:
  • Degree or certificate in public relations, communications, journalism, or a combination of formal education and experience.
  • Minimum of seven (7) years of experience in communications, public relations, or marcomm, with demonstrated success in developing and implementing integrated communications strategies.
  • Proven experience in media relations and communications plan development in a complex organization.
  • Strong leadership and team management experience, with a focus on performance development and effective team dynamics.
  • Exceptional writing and storytelling skills with the ability to create compelling content for diverse audiences. Meticulous editing skills.
  • Experience with Adobe software, Survey Monkey, Hootsuite, and employee intranet platforms.
  • Knowledge of current dissemination and measurement tools.
  • Ability to handle confidential and sensitive information with discretion, perform under pressure, manage escalating issues, and develop proactive mitigation strategies.
Additional Benefits:
  • Competitive Salary and Vacation
  • Enrollment in the Dental and Extended Health Care Benefits plan
  • Enrollment in the Healthcare of Ontario Pension Plan (HOOPP)
  • Access to 24/7 Employee Assistance Program

Please submit your resume and a cover letter outlining your qualifications and experience. Baycrest is an equal opportunities employer and welcomes applications from diverse candidates.

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