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Digital Content Strategist

1 month ago

Saskatoon, Saskatchewan, Canada GFL Environmental Full time
Job Description

We are seeking a highly skilled Digital Content Strategist to join our team at GFL Environmental.

About the Role

The successful candidate will be responsible for overseeing the strategic direction and execution of GFL's social media activities, ensuring alignment with the company's brand voice and goals.

Key Responsibilities:
  • Craft compelling and engaging written content for all of GFL's social media platforms, including Facebook, Twitter, and LinkedIn.
  • Create and manage a monthly social media content calendar aligned with GFL's company goals and objectives.
  • Oversee the marketing team's social media workflow, ensuring timely and effective deployment of content.
  • Manage scheduling and deployment of all social media content, including graphic design and video production.
  • Coordinate translation of social media content to ensure global reach and engagement.
  • In collaboration with the GFL Digital Marketing Team, inform the strategic direction of GFL's social media activities, aligning with the organization's business goals and objectives.
  • Explore opportunities for new features and content on various social media platforms, staying up-to-date with industry trends and best practices.
  • Stay up-to-date with social media trends, tools, and best practices, and implement them accordingly.
  • Collaborate with stakeholders across GFL to develop social content, including campaigns and events.
  • Monitor front-end activities, including notifications, comments, and successful deployment to all channels.
  • Analyze social media metrics and performance data to optimize content strategy and improve engagement.
  • Assist the Director of Communications with strategic planning for GFL's communications channels, ensuring alignment with company goals and objectives.
Requirements
  • Bachelor's Degree or diploma in communications, marketing, content writing, or related field.
  • 3+ years of experience in a professional communications, copywriting, social media, or content writing role.
  • Proven experience in social media management or coordination, with a strong understanding of social media platforms and their respective audiences.
  • Exceptional writing, language, and proofreading skills, with a strong attention to detail and ability to produce high-quality content.
  • Clear and effective communicator, with excellent interpersonal and teamwork skills.
  • Creative, resourceful storyteller, able to develop engaging content that resonates with diverse audiences.
  • Able to handle a fast-paced environment and work to tight deadlines, with a strong sense of initiative and drive.
  • Strong organizational skills, with the ability to work independently or as part of a team, managing multiple projects and priorities effectively.
  • Project management skills an asset, with experience in supervising teams and managing budgets.
  • Must be able to work remotely, with a strong focus on virtual collaboration and communication.
Salary Range

$85,000 - $110,000 per year, depending on experience.