Digital Advertising Strategist

2 days ago


Saskatoon, Saskatchewan, Canada Dakota Dunes Casino Full time

Are you passionate about creating engaging digital experiences? We're seeking a skilled Digital Advertising Specialist to join our team at Dakota Dunes Casino

About the Role:

This is a full-time position that involves planning, executing, and optimizing paid digital advertising campaigns to enhance brand visibility and drive engagement for our seven casinos.

Main Responsibilities:

  1. Develop and execute digital advertising strategies across multiple platforms, aligning with our overall marketing initiatives and goals.
  2. Monitor and optimize campaign performance by analyzing metrics and adjusting strategies to optimize ad spend, improve click-through rates, and increase conversions.
  3. Collaborate with cross-functional teams to ensure seamless execution of digital advertising campaigns.
  4. Stay up-to-date with industry trends and best practices, implementing new digital advertising tools and techniques to stay ahead in the competitive market.
  5. Produce regular reports on key performance indicators, providing actionable insights to inform future marketing strategies.

About You:

  • A bachelor's degree in Business Administration, Commerce, Marketing, Advertising, Communications, or a related field.
  • Minimum 2 years' experience in marketing and/or digital advertising, with proficiency in Google Analytics and goal tracking.
  • Google Ads Certification (Search, Display, and/or Video) is considered an asset.
  • Meta Certification is considered an asset.

What We Offer:

As a valued member of our team, you can expect a competitive salary range of $65,000 - $91,000, depending on your qualifications and experience. Our company prides itself on providing opportunities for growth and advancement, and we encourage our employees to pursue ongoing learning and professional development.

Location:

We are located in Saskatchewan, offering a unique opportunity to live and work in a vibrant community surrounded by natural beauty.



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