Digital Advertising Strategist
2 days ago
Are you passionate about creating engaging digital experiences? We're seeking a skilled Digital Advertising Specialist to join our team at Dakota Dunes Casino
About the Role:
This is a full-time position that involves planning, executing, and optimizing paid digital advertising campaigns to enhance brand visibility and drive engagement for our seven casinos.
Main Responsibilities:
- Develop and execute digital advertising strategies across multiple platforms, aligning with our overall marketing initiatives and goals.
- Monitor and optimize campaign performance by analyzing metrics and adjusting strategies to optimize ad spend, improve click-through rates, and increase conversions.
- Collaborate with cross-functional teams to ensure seamless execution of digital advertising campaigns.
- Stay up-to-date with industry trends and best practices, implementing new digital advertising tools and techniques to stay ahead in the competitive market.
- Produce regular reports on key performance indicators, providing actionable insights to inform future marketing strategies.
About You:
- A bachelor's degree in Business Administration, Commerce, Marketing, Advertising, Communications, or a related field.
- Minimum 2 years' experience in marketing and/or digital advertising, with proficiency in Google Analytics and goal tracking.
- Google Ads Certification (Search, Display, and/or Video) is considered an asset.
- Meta Certification is considered an asset.
What We Offer:
As a valued member of our team, you can expect a competitive salary range of $65,000 - $91,000, depending on your qualifications and experience. Our company prides itself on providing opportunities for growth and advancement, and we encourage our employees to pursue ongoing learning and professional development.
Location:
We are located in Saskatchewan, offering a unique opportunity to live and work in a vibrant community surrounded by natural beauty.
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