Strategic Communications Expert

6 days ago

Vancouver, British Columbia, Canada Doctors of BC Full time

Company Overview


At Doctors of BC, our vision is to promote a social, economic, and political climate that enables physicians to provide the highest standard of healthcare in British Columbia.


We strive to achieve maximum professional satisfaction and fair economic reward for our members, fostering a collaborative environment where everyone can thrive.



Salary


The estimated salary range for this position falls between $70,855 and $88,570 per year.



Job Description


The Senior Communications Specialist plays a central role in developing and executing advanced communication strategies for both internal and external audiences. This role encompasses a broad spectrum of responsibilities, including promoting advocacy work, enhancing employee engagement, managing organizational change communications, and shaping the public image of the organization.


This specialist will lead efforts in addressing complex issues, leveraging strategic insights, and innovative communication solutions to support the organization's objectives and maintain its reputation across various platforms.



Key Responsibilities:



  • Lead the development and implementation of comprehensive communications strategies across various platforms to support organizational objectives and enhance stakeholder engagement.
  • Collaborate with departmental teams and committees to ensure alignment with broader organizational goals, integrating corporate strategies into specific and detailed communications plans.
  • Provide expert advice on managing complex, high-visibility issues and crises, including developing contingency plans and proactive risk management strategies.
  • Assist with media relations inquiries, key messages, and Presidential and executive correspondence where required.
  • Oversee responses to unprecedented issues, coordinating with relevant teams for cohesive and effective communication and damage control.
  • Direct the creation of diverse content (written, digital, multimedia) that engages internal and external audiences, maintaining consistency with the organization's brand and messaging standards.
  • Evaluate content performance and audience engagement to inform future content strategies, using analytics and feedback to drive continuous improvement.
  • Act as a communications expert within the organization, providing guidance and oversight to various teams on communications best practices and strategies.
  • Facilitate workshops and training sessions for staff to enhance communications skills across the organization, contributing to the professional development of team members.
  • Explore and integrate new communications technologies and platforms to enhance the organization's reach and engagement with diverse audiences.
  • Lead initiatives to refresh and innovate existing communications channels and tools, ensuring the organization stays at the forefront of communications trends.
  • Develop and maintain relationships with key external stakeholders, including media, government bodies, and partner organizations, to enhance the organization's public image and advocacy efforts.
  • Coordinate with internal teams to ensure a unified approach to stakeholder communications, aligning messages and leveraging opportunities for collaboration.
  • Provide strategic communications advice to senior management and department heads, assisting in the formulation of responses and key messages to critical issues and opportunities.
  • Regularly report on communications activities and outcomes, assessing the impact of strategies on organizational objectives and stakeholder engagement.


Requirements:


To be successful in this role, you will need:



  • A post-secondary degree in Communications, Journalism, Public Relations, or a related field, complemented by at least 5 years of practical experience in advanced communications roles.
  • Advanced skills in digital communication tools and platforms, including social media management tools, content management systems (CMS), and email marketing software. Familiarity with graphic design software (e.g., Adobe Creative Suite) is a strong asset.
  • Proven experience in developing and executing social media strategies that enhance brand awareness and engagement. Experience with social media analytics tools to track performance and optimize strategies.
  • A strong writer with solid experience creating a wide range of content, including press releases, blog posts, reports, issues briefs, newsletters, and multimedia content. Ability to manage content calendars and ensure consistent messaging across all platforms.
  • Experience in developing and implementing communication strategies that support organizational goals, including internal communications, media relations, and crisis communication plans.
  • Background in building and maintaining a strong organizational brand through effective storytelling and consistent messaging. Ability to convey complex ideas in a clear, compelling manner.
  • Excellent interpersonal and communication skills, with the ability to engage and persuade diverse audiences. Strong relationship-building skills to work effectively with internal teams, media, and external partners.
  • Ability to analyze communication metrics and KPIs to evaluate the effectiveness of communication strategies and adjust tactics accordingly.
  • Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Ability to work independently and proactively, as well as part of a team, to drive communication initiatives forward.
  • High level of adaptability and creativity to navigate a fast-paced environment and respond to emerging trends or challenges.
  • Strong understanding of ethical considerations in communications, including confidentiality, transparency, and integrity in all messaging and public engagement.


Benefits:


As a valued member of the Doctors of BC team, you will enjoy a comprehensive benefits package, including:



  • Competitive salary and bonus structure.
  • Paid time off and sick leave.
  • Professional development opportunities.
  • A dynamic and supportive work environment.
  • Access to exclusive discounts and perks.


How to Apply:


Please submit your application, including your resume and cover letter, to [insert contact information]. We thank all applicants for their interest; however, only those selected for an interview will be notified.

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