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Workstation Competitive Insights Analyst
2 months ago
We are seeking a highly skilled Workstation Competitive Analyst to join our team at Lenovo. As a key member of our Product Management team, you will be responsible for providing market and product insights to support business growth and decision-making.
Key Responsibilities- Market Analysis: Conduct in-depth market analysis based on industry reports, such as IDC, to identify trends and opportunities.
- Customer Segmentation: Develop customer segmentation strategies based on targeted workstation industries to inform product development and marketing efforts.
- Competitor Monitoring: Continuously monitor and analyze competitor information on products, pricing, and capabilities to stay ahead of the competition.
- Competitive Analysis: Perform side-by-side competitive analysis of Lenovo's portfolio (platform and component level) vs. top competitors to identify areas for improvement.
- Collaboration: Work closely with the Product Management team to analyze competitor features, compare performance and market appeal, and recommend areas for improvement.
- Market Intelligence Reports: Provide regular market intelligence reports to stakeholders, including executive-level summaries and detailed analysis.
- Competitor Analysis: Develop and maintain competitor analysis reports, including product-level education and market appeal analysis.
- Marketing Collateral: Collaborate with marketing teams to create competitive battle cards, performance side-by-side comparisons, and datasheets to support sales and marketing efforts.
- 3+ years of experience in market analytics, marketing, or a related field.
- Strong analytical skills with the ability to analyze complex data and provide actionable insights.
- Excellent communication skills with the ability to present findings to stakeholders at all levels.
- Experience with virtual teams and cross-functional collaboration.
