Sales and Marketing Specialist

6 days ago

Markham, Ontario, Canada Sienna Senior Living Full time
About the Role

We are seeking a highly skilled Sales Support Specialist to join our team at Sienna Senior Living. As a key member of our sales team, you will play a critical role in driving occupancy and sales performance across our residences.

Key Responsibilities
  • Meet or exceed occupancy targets in all owned and managed properties.
  • Achieve sales performance metrics in each residence to achieve optimum results.
  • Lead and operate in a manner that promotes, and is aligned with, the Organization's Mission, Vision, and Values.
  • Stay current on trends for sales in seniors housing and stay abreast of new competition in Sienna market areas.
  • Provide leadership to the residences in the development and implementation of sales and marketing plans, competitive analysis, sales sprint activities, and community outreach.
  • Monitor sales activities; data mining and analysis of lead management and occupancy information, review and provide analysis on weekly marketing reports, and oversee the analysis of data; provide support to residences on corrective action to achieve occupancy targets.
  • Conduct regular visits to residences and liaise with the General Manager and sales team members on the successful implementation of the residence's marketing plan and sales process.
  • Develop and implement a training program for sales team members, including tours, discovery, closing, and leads management.
  • Create and maintain a Marketing Resource Guide and related guidelines for consistent use of marketing and promotional materials.
  • Lead new retirement residence sales and pre-opening lease-up activities, including recruitment and orientation of marketing team members.
  • Chair Support Services Office sales & marketing meetings.
  • Provide overall support and direction to Retirement Counsellors (sales) to achieve optimum occupancy and meet targets for rental revenues.
Requirements
  • Experience and formal education in Sales required, plus any of the following an asset: communications, wellness, or recreation.
  • Minimum 2 years' experience in a sales role in senior's services, housing, real estate, retirement, hospitality, or an operations role.
  • Retirement Residence Living experience is a huge bonus.
  • Must have proficiency in Microsoft Office; Word, Excel, and PowerPoint.
  • Excellent interpersonal and communication skills.
  • Strong leader and people manager - demonstrated ability to set direction, lead, and drive change in an organization and to create a highly engaged team.
  • Travel to Aspira Retirement Homes is required throughout the province of Ontario.
About Sienna Senior Living

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.

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