Market Programs Senior Manager, National Marketing Strategist

1 week ago


Vancouver, British Columbia, Canada Norton Rose Fulbright Full time

About the Role

This senior leadership position is responsible for developing and implementing national marketing strategies to drive business growth and revenue. As a key member of our team, you will lead and manage a team of marketing professionals to deliver high-impact campaigns and initiatives.

Key Responsibilities

  • Develop and execute national marketing strategies to achieve business objectives
  • Lead and manage a team of marketing professionals to deliver campaigns and initiatives
  • Evaluate and prioritize financial and material resources to ensure successful delivery and achievement of set objectives
  • Collaborate with practice chairs, managing partners, and sector heads to execute strategic plans
  • Understand and analyze the competitive landscape to ensure a competitive offering nationally and in local markets
  • Develop new approaches to increase team efficiency using technology, automation, and tools
  • Contribute to content development for key practices and sectors
  • Translate performance of demand generation campaigns to leadership by defining measurable ROI objectives
  • Continuously develop and seek new strategies to increase touchpoints with clients
  • Accountable for overall leadership, mentorship, and operational excellence of the team

Requirements

  • A minimum of - years of experience in business-to-business marketing, communications, and/or business development, preferably in the professional services industry
  • A passion for demand marketing and willingness to get hands-on building solutions
  • Thorough understanding of a range of marketing techniques, such as digital marketing and social media marketing
  • Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment
  • Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills
  • Has led high-performing teams and exhibited strong people leader/trusted advisor skills
  • Active listener to hear and understand opportunities and challenges
  • Organized and able to handle multiple projects simultaneously in a fast-paced, rapidly changing environment
  • Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions
  • Superior interpersonal and client management skills
  • Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain

What We Offer

  • Hybrid work environment
  • Retirement savings plan with employer contribution
  • Benefit premiums paid by the firm
  • Telemedicine services
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships
  • Training and development programs based on your interests and needs

Estimated Salary Range

$100,000 - $150,000 per year, depending on experience.



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