Lead Generation Manager

6 days ago


Ottawa, Ontario, Canada Pythian Full time
B2B Marketing Professional

We are seeking a highly skilled Demand Generation Manager to join our marketing team. In this role, you will be responsible for designing, building, and optimizing strategies to generate high-quality leads, drive revenue growth, and ensure our demand generation efforts align with our go-to-market initiatives. You will collaborate with the SVP, Marketing, and other teams to create measurable demand generation programs.

Key Responsibilities:

- Develop comprehensive demand generation strategies across multiple channels, including digital advertising, email marketing, content syndication, webinars, and events.
- Plan, launch, and manage multi-channel campaigns, including ABM, inbound, and outbound strategies.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM, and marketing automation platforms.
- Design and optimize lead nurturing workflows, scoring models, and segmentation to improve MQL conversion rates.

The ideal candidate has 5+ years of experience in demand generation, digital marketing, or growth marketing, preferably in a B2B environment. Proficiency in marketing automation platforms and CRM tools is a must.

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