Paid Media Specialist
6 days ago
We are a dynamic and fast-growing marketing agency specializing in innovative and data-driven strategies. Our team is composed of 80 talented professionals committed to achieving outstanding results for our clients.
Job OverviewWe are seeking an experienced Paid Media Manager/Specialist to join our team. This role is dedicated to managing a substantial multi-million media budget annually for a specific client. The ideal candidate will have a strong background in paid media, a deep understanding of digital advertising strategies, and the ability to thrive in a fast-paced, growing environment.
Key ResponsibilitiesCampaign Management- Develop and Execute Comprehensive Paid Media Campaigns: Create and implement effective ad creatives and messaging across various digital channels, including Google Ads, Facebook Ads, Instagram, Snapchat, and YouTube.
- Monitor and Analyze Campaign Performance: Use advanced analytics tools to track campaign performance and measure the effectiveness of advertising efforts.
- Manage Media Budget: Ensure efficient allocation and expenditure of a $10 million annual media budget.
- Collaborate with the Client: Understand their business objectives and develop tailored paid media strategies to meet their goals.
- Conduct Market Research: Identify opportunities for campaign optimization and innovation through market research and competitive analysis.
- Provide Regular Performance Reports: Highlight key metrics, trends, and recommendations to the client.
- Use Advanced Analytics Tools: Track campaign performance and measure the effectiveness of advertising efforts.
- Identify and Troubleshoot Issues: Implement solutions promptly to address any issues affecting campaign performance.
- Work with Internal Teams: Leverage additional resources and expertise as needed to ensure successful campaign execution.
- Participate in Client Meetings: Discuss campaign progress, strategies, and future plans with the client.
- Minimum 3 Years of Experience: In paid media management, preferably within an agency or a high-budget client environment.
- Proven Track Record: Managing large-scale media budgets and delivering successful digital advertising campaigns.
- In-Depth Knowledge: Digital advertising platforms, tools, and best practices.
- Strong Analytical Skills: Ability to interpret data and generate actionable insights.
- Excellent Communication Skills: Ability to build and maintain client relationships.
- Highly Organized: Ability to manage multiple projects and priorities simultaneously.
- Proficiency in Analytics Tools: Google Analytics, SEMrush, or similar platforms.
- Experience with A/B Testing: Audience targeting and conversion rate optimization.
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