Marketing Operations Manager
4 weeks ago
About Homebase
Homebase is the leading platform for hourly teams, providing employee scheduling, time clocks, payroll, team communication, HR, and more. With over 100,000 small businesses relying on Homebase, we're revolutionizing the way teams manage their work.
Job Description:
We're seeking an experienced Marketing Operations Manager to lead our customer experience initiatives. In this role, you'll develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with customer needs and company goals.
Key Responsibilities:
- Define and refine product positioning and messaging that resonates with local business owners and operators.
- Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers.
- Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase's solutions.
- Monitor market trends, competitive landscape, and customer insights to inform product positioning.
- Develop and execute performance analysis plans to optimize marketing initiatives.
Requirements:
- 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company.
- Strong analytical skills with the ability to leverage data to make informed decisions.
- Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally.
Benefits:
- Average salary: $120,000 per year (dependent on location and experience).
- Company-paid holidays and 20 days accrued PTO per year.
- Work from home days, Monday, Thursday, & Friday.
About You:
You are a strategic thinker with a passion for innovation and customer success. You have a knack for finding creative solutions and communicating complex ideas simply. You thrive in a fast-paced environment and are committed to delivering exceptional results.
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