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Digital Media Specialist

2 months ago

Toronto, Ontario, Canada Noise Full time
About the Role

The Digital Media Specialist plays a pivotal role in the development and execution of social media, mobile, display, SEM, and performance media plans. This includes planning, implementation, management, and day-to-day maintenance of paid media activity, including programmatic and social media buys.

Key Responsibilities
  • Participate in media campaign planning, including research, audience development, and benchmarking.
  • Collaborate with the Media Strategist to develop plans for trafficking creative assets and evaluating campaign results.
  • Provide Producers with estimated hours for each project on an ongoing basis.
  • Execute campaigns across programmatic, search, social platforms, and direct vendor buys.
  • Monitor performance and make necessary changes to optimize towards reaching goals effectively, ensuring a high level of performance in all campaigns.
  • Ensure campaign budgets are pacing in accordance with the approved media plan.
  • Maintain media plans with up-to-date records of the implementation of the plan (blocking charts, trafficking sheets, budget control reports, etc.) on a daily basis.
  • Track media campaign performance and provide regular campaign summary reports for review with manager(s).
  • Analyze, interpret, and present media results on an ongoing basis.
  • Review the reporting dashboard or other data sources pertaining to the media campaigns, ensuring that data is correct and any anomalies are identified and adjusted.
  • Provide actionable data-driven insights in language decipherable by key stakeholders and clients.
  • Work with Media Strategist to develop reports that clearly communicate campaign performance and optimization recommendations.
  • Present reports both internally to team members and directly to clients when required.
Requirements
  • Post-secondary education, preferably in a relevant field (Data, Media, Communications, etc.).
  • 2-4 years of experience in an agency or media role.
  • 2-4 years working with Facebook, SEM, and Programmatic media (DSP, Ad Servers).
  • Intermediate understanding of the marketing landscape.
  • Intermediate knowledge of the digital landscape, including online campaigns, new technologies used in both front and back ends, social media, and online marketing.
  • Intermediate knowledge of media-specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
  • Intermediate knowledge of media and research tools (comScore, MRI, eMarketer, etc.).
  • Advanced awareness of demand-side platforms, data management platforms, and ad servers.
  • Intermediate knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, macros, etc.).
  • Advanced knowledge of Ad Editor platforms (i.e., Google AdWords Editor).
  • Intermediate knowledge of Enterprise Analytics tools (i.e., Google Analytics, Omniture, etc.).
  • Advanced knowledge of bid management or cross-marketing platforms.
  • Intermediate knowledge of technology platforms and how to design solutions that align the strategy to overcome implementation obstacles and enhance campaign performance.
  • Able to derive and communicate actionable insights from large disparate data sets.
  • Advanced computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Social Media).
  • Google Certification (DV360, DCM & Search Ads 360)
  • Google Analytics certification