Marketing Assistant, Burnaby BC

4 weeks ago

Burnaby, British Columbia, Canada 123Dentist Full time
Marketing Assistant Job Description

123Dentist, Canada's largest majority dentist-owned network of dental practices, is seeking an experienced Marketing Assistant to join our Marketing team at our Burnaby Head Office in BC. This is an on-site position.

Job Overview:

Reporting to the Junior Marketing Director, National Campaigns & Production, this role is responsible for the comprehensive planning and execution of social media management, engagement, and content creation in collaboration with regional marketing teams.

Key Responsibilities:
  • Develop and implement social media strategies and monthly content calendars to increase brand awareness and engagement for 123Dentist, the network of dental practices and sub brands.
  • Research and write compelling copy for social media content that aligns with brand messaging.
  • Develop creative briefs for the Studio and Graphic Designers, as well as create and curate high-quality content, including text, images, and videos, for social media platforms.
  • Monitor social media channels and manage online reputation for assigned regions while engaging with our audiences across all accounts, including additional regions as needed.
  • Analyze social media data and metrics to track campaign performance and provide actionable insights and develop and report on quarterly analytics reports to ensure targets are being met.
  • Stay updated on industry trends and changes in social media platforms to adapt strategies accordingly.
  • Collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
  • Assist in the management of social media advertising campaigns to drive customer acquisition and conversions.
  • Claim, create, and administer social media profiles and accounts for clinics, engaging with audiences across various channels.
  • Administer various marketing tools (Hootsuite, Rasplayer, Mailchimp, etc.) and email marketing campaigns.
  • Communicate effectively with internal and external clients as assigned.
  • Provide assistance for various marketing programs and campaigns and assist in producing foundational marketing materials and collateral.
  • Provide foundational-level local SEO support.
  • Support the operational needs of the 123Dentist intranet (123Dentist HUB).
  • Comply with all policies and procedures.
  • Perform other duties as assigned by the Manager/Director.
Requirements:
  • A bachelor's degree in business administration, marketing, communications, or a related field is required.
  • Social Media Certification is an asset.
  • 2+ years as a Marketing Assistant or in a similar role.
  • 2+ years' experience with graphic design and video editing tools, with a strong portfolio showcasing diverse content, including vlogs, is an asset.
  • Proficiency and bilingual in French are considered an asset.
What We Offer:
  • Full-time permanent employment, competitive salary, and great benefits package
  • A collaborative team that will support and train you, a great office environment
  • Challenging and rewarding role that will develop your skillset and talent
  • A dynamic, fast-paced, and growing company, with an entrepreneurial, 'can do' attitude

123Dentist is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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