Marketing Director
4 weeks ago
Folklorama is seeking a highly motivated and experienced leader to join our team as the Director, Marketing, Communications, and Engagement. This key role will contribute to the success of all Folklorama business divisions and program areas, including Ethno-Cultural Arts, Group Tour Programs, Cultural Preservation Fund, and the annual flagship Folklorama Festival.
The Director, Marketing, Communications, and Engagement will be responsible for the overall creation, management, and execution of Folklorama's marketing, communication, and engagement strategies. This includes creative development, media buying, public and media relations, and digital strategy across multiple platforms, ensuring brand integrity is maintained.
This role will support key revenue goals by leading advertising sales, pre-Festival ticket and group tour sale drives, promotion of Ethno-Cultural Arts opportunities, and fundraising for the Folklorama Cultural Preservation Fund.
The position will oversee the Coordinator, Marketing & Communications, the Coordinator, Digital Content & Engagement, as well as seasonal content creators and the official Folklorama photographer.
Key Responsibilities:
- Develop and implement marketing, communication, and engagement strategies to achieve Folklorama's goals
- Lead advertising sales, pre-Festival ticket and group tour sale drives, and promotion of Ethno-Cultural Arts opportunities
- Oversee the Coordinator, Marketing & Communications, and the Coordinator, Digital Content & Engagement
- Manage seasonal content creators and the official Folklorama photographer
- Ensure brand integrity and consistency across all marketing and communication channels
Requirements:
- Post-secondary education in a related field or a combination of education/experience
- At least 5 years of experience in a senior role, preferably in a not-for-profit environment
- Demonstrated proficiency in social media platforms, Microsoft365, WordPress, Canva, and Constant Contact
- Valid Manitoba Class 5 driver's license and access to a vehicle
- Ability to work evenings and weekends as required
How to Apply:
Interested candidates should submit a cover letter, resume, and three references to Teresa Cotroneo, Executive Director, Folklorama, by November 15, 2024, at noon. Selected candidates will be required to develop a plan for the marketing of a particular Folklorama project and may be asked to provide writing samples and a portfolio sampling of marketing projects.
Folklorama is committed to equity, diversity, accessibility, and inclusion in the workplace. We strive to have a team that reflects our mission and mandate and encourage diverse abilities, cultures, identities, languages, and perspectives. Applicants should identify if they require accommodation during the competition process on a confidential basis.
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