Marketing Communications Director
4 weeks ago
About the Role
Folklorama is seeking a seasoned marketing professional to lead the development and execution of our marketing, communication, and engagement strategies. As the Director of Marketing and Engagement, you will be responsible for creating and implementing plans to promote our ethno-cultural arts, group tour programs, and the annual Folklorama Festival.
Key Responsibilities
- Develop and execute marketing strategies to promote Folklorama's programs and events
- Manage and maintain our brand integrity across multiple platforms
- Lead advertising sales, pre-Festival ticket and group tour sales drives, and promotion of Ethno-Cultural Arts opportunities
- Oversee the Coordinator, Marketing & Communications, Coordinator, Digital Content & Engagement, and seasonal content creators
Requirements
- Post-secondary education in a related field or equivalent experience
- At least 5 years of experience in a senior marketing role, preferably in a not-for-profit environment
- Proficiency in social media platforms, Microsoft365, WordPress, Canva, and Constant Contact
- Valid Manitoba Class 5 driver's license and access to a vehicle
What We Offer
Folklorama is committed to equity, diversity, accessibility, and inclusion in the workplace. We strive to have a team that reflects our mission and mandate, and encourage diverse abilities, cultures, identities, languages, and perspectives.
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