Digital Content Specialist
1 week ago
The Kitchen North America is a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in various mediums. Our team moves at the speed of culture, responding to trends and events as they happen.
We're looking for trailblazers who are ready to lead the way to the next big thing. Individuals passionate about producing award-winning work and have an innate drive to their craft are ideal for this role.
Role Overview
This position is part of an agile social team that finds inspiration in the world and in culture to create breakthrough social content. You will be responsible for shaping the brand's personality every day with your words and ideas on social media and beyond. This includes crafting clever responses, humorous posts and meaningful brands' actions that define how our brand comes to life.
You will interface with the social community daily through earning attention and starting conversations. Collaboration with a content creator and social media manager will be necessary for ideating and creating content for social media.
Key Responsibilities
- Create engaging content for social and digital channels to build consumer love for the brand and establish cultural relevance.
- Develop and optimize social media posts based on the target audience's behaviors and established brand tone and voice.
- Collaborate with a content creator to complement text with images and videos, and co-create a wide range of social post types and concepts.
- Manage/update social media pages and profiles with on-tone descriptions and news.
- Coordinate with internal teams to create advertising concepts.
Requirements
- 2+ years of experience in a social team or creative department in a related role.
- Advertising portfolio required.
- A proven track record of writing for brands with significant followings, preferably for CPGs emphasizing culinary/food brands.
- University or college diploma in marketing, advertising, or a related field preferred.
- History of working with creative teams and strategists, providing expertise and influencing the brand's strategy.
- Experience with a social media management platform is required.
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