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Digital Marketing Leader

3 weeks ago

Ottawa, Ontario, Canada Zipcode Digital Full time

**Job Overview**

We are seeking an experienced Digital Marketing Manager to lead and execute our digital marketing initiatives, driving growth and enhancing our brand presence.

The ideal candidate will be highly creative with experience in identifying target audiences, optimizing marketing funnels, and leveraging digital channels to achieve business goals.

**Key Responsibilities:**

  • Strategy Development:
    • Design and execute comprehensive digital marketing strategies to increase brand awareness and customer engagement.
    • Analyze competitors and market trends to identify growth opportunities.
  • Campaign Management:
    • Plan, execute, and monitor digital marketing campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
    • Manage SEO/SEM, email marketing, social media, and paid advertising campaigns.
  • Analytics & Reporting:
    • Use web analytics tools (Google Analytics, HubSpot, etc.) to track campaign performance.
    • Generate regular reports on KPIs, conversions, and overall marketing effectiveness.
  • Team Leadership:
    • Manage and mentor the digital marketing team, ensuring alignment with company goals.
    • Collaborate with designers, content creators, and developers to execute marketing initiatives effectively.
  • Content Development:
    • Oversee the creation of engaging content for websites, blogs, email newsletters, and social media platforms.
    • Ensure consistent brand messaging across all digital channels.

**Qualifications:*

  • Education:
    • Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
  • Experience:
    • 4+ years of experience in digital marketing, with at least 2 years in a managerial role.
  • Skills:
    • Proficiency in digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, Hootsuite, etc.
    • Strong knowledge of website analytics, conversion tracking, and A/B testing.

**What We Offer:**

  • Competitive salary and performance-based bonuses.
  • Opportunities for career growth and professional development.
  • Dynamic and collaborative work environment.
  • Flexible working hours and remote work options (if applicable).
  • Health insurance and other company benefits.